“Corona Beer Unveils ‘Sunset O’Clock’: Turning Every Bottle Into a Sunset Experience”
Corona Beer introduces an enchanting promotion, “Sunset O’Clock,” designed to elevate your sunset experience and turn each bottle into a gateway to paradise. This innovative campaign, crafted by the creative minds at DAVID Bogota, transforms the time on every Corona bottle into a golden opportunity for exclusive rewards and the chance to win trips to Corona’s iconic locations.
Published in December 2023
Embrace the Sunset with Corona’s ‘Sunset O’Clock’
The concept behind “Sunset O’Clock” is simple yet brilliant. On every Corona bottle worldwide, the exact time of production is proudly displayed. Corona seizes this opportunity to enhance your sunset-watching ritual, offering a unique reward system tied to the time imprinted on each bottle. The goal is to create a compelling reason for people to savor sunsets with Corona.
How Does It Work?
Participating in “Sunset O’Clock” is a breeze. The time printed on your Corona bottle becomes your “golden ticket” to exclusive rewards. The closer the production time aligns with the actual sunset time, the more significant the reward. To claim your rewards, capture a photo of the time on your beer bottle and send it via direct message to Corona’s social media channels. It’s that simple! “Sunset O’Clock” not only enriches your sunset experience but also provides an opportunity to enjoy exclusive perks.
A Natural Connection with Nature
Miguel Merino, Global Communication Director at Corona, expresses the brand’s commitment to creating innovative and delightful experiences for consumers. “Sunset O’Clock” effortlessly taps into the natural element present in every Corona bottle worldwide, enhancing the brand’s connection with nature and providing a cost-free yet valuable addition to the consumer experience.
Special Moments with Sunset O’Clock
Junita Leon, Global Brands Marketing Director at Abi InBev Colombia, emphasizes the brand’s dedication to creating special moments for consumers. “Sunset O’Clock” stands as a testament to this commitment, offering a platform for individuals to unwind, enjoy a Corona during the sunset, and reap the benefits of exclusive rewards. It’s not just a drink; it’s a moment to cherish.
Trips to Paradise Await
Launching in December, “Sunset O’Clock” introduces the exciting prospect of winning trips to Corona’s picturesque locations. As you savor the golden hour with your Corona, you stand a chance to turn your sunset experience into a memorable journey to the heart of Corona’s world. The campaign encompasses Film and Integrated media, featuring four captivating media assets that capture the essence of the “Sunset O’Clock” experience.
In Conclusion
Corona Beer’s “Sunset O’Clock” goes beyond being a refreshing beverage; it transforms each bottle into a portal of rewards and the chance to escape to paradise. Embrace the sunset, capture the moment, and let Corona whisk you away to exclusive experiences. With this innovative campaign, Corona continues to redefine the connection between nature, brand, and consumer, making every sunset a moment to look forward to with anticipation.
