Experience the Perfect Sunset with Corona’s “The Corona Sunset View”
Corona India is revolutionizing the way we experience sunsets with the introduction of the world’s first sunset view rating system for luxury hotel rooms. This innovative system ensures that travelers can enjoy the beautiful sunsets they were promised, adding a new dimension to sun tourism, which is rapidly gaining popularity.
A New Benchmark in Sunset Quality
Recognizing the growing allure of sun tourism, Corona India partnered with Digitas India, part of Publicis Groupe India, to create a sunset visual quality rating system. This system, similar to the Michelin Star ratings for restaurants, evaluates and rates the quality of sunset views at luxury hotels. The pilot program includes prestigious hotels such as CGH Brunton Boatyard, Niraamaya Surya Samudra, and Brij Laxman Sagar, located in Kochi, Kovalam, and Pali respectively.
How the Sunset Rating System Works
Developed by a team of scientists, weather experts, and data analysts, the sunset rating system uses historical atmospheric data to assess the quality of sunset views. It analyzes various parameters such as location, wind speed, air quality, and cloud cover to give sunset-facing hotel rooms a score from 1 to 5. This meticulous approach ensures that travelers can rely on the ratings for an exceptional sunset experience.
Enhancing Luxury Travel with CRED Escapes
Travelers can access the sunset ratings through CRED Escapes, a luxury travel platform with 14 million monthly active users. This integration allows travelers to check the sunset rating of iconic hotels across India, helping them choose the perfect spot to relax and unwind while enjoying a stunning sunset view with a cold Corona served with lime.
Bringing Certainty to Sunset Experiences
Vineet Sharma, Vice President Marketing & Trade Marketing at AB InBev India, explains the vision behind the initiative: “We all believe in taking a moment from our busy everyday lives to enjoy the beauty of sunsets. If a hotel room can guarantee impeccable service and a host of amenities, why can’t it promise a great sunset view? With The Corona Sunset View, we aim to forever reimagine how people experience sunsets – relaxing and unwinding with their friends and enjoying a cold Corona served with a lime.”
Solving a Real-World Problem
Abraham Varughese, Chief Creative Officer at Digitas India, highlights the practical aspect of the campaign: “We’ve all been to that one hotel where everything is perfect, and yet been disappointed with the sunset view after spending a considerable amount of time and money planning a holiday. The Corona Sunset View combines unique scientific data and predictive modeling to solve a real-world problem, ensuring that sunset seekers can enjoy their moments with certainty, and making Corona the reference point for the world’s most beautiful sunsets.”
Conclusion
For an unforgettable sunset experience, look for The Corona Sunset View rating on the CRED Escapes app. This innovative campaign not only enhances the travel experience but also sets a new standard in luxury tourism by guaranteeing breathtaking sunset views.
This professional campaign titled ‘The Corona Sunset View’ was published in India in April 2024. It was created for the brand: Corona, by ad agency: Digitas. This Digital and Experiential media campaign is related to the Alcoholic Drinks industry and contains 4 media assets.
