Corona, the renowned AB InBev global brand, is once again demonstrating its commitment to nature through a groundbreaking collaboration with Tripadvisor, the world’s largest digital travel community. Together, they aim to inspire people to disconnect from their daily routines and spend more time outdoors, basking in the beauty of nature.
At the core of this partnership lies the Corona Global Hub, a digital platform designed to provide curated travel guides, itineraries, and first-hand traveler insights. This hub serves as a beacon of inspiration for individuals of legal drinking age, guiding them towards their next outdoor escapade, with a special focus on the best spots to witness breathtaking sunsets. Moreover, Corona is offering discounts to facilitate the booking of nature-centric experiences, making outdoor adventures more accessible and enticing.*
One of the highlights of the Corona Global Hub is the 2024 Corona Sunsets Festival World Tour, a series of global festivals featuring music, art, and culinary experiences deeply rooted in nature. This initiative aims to bring people closer to nature’s wonders while fostering a sense of community and celebration. Last year, the tour attracted over 50,000 attendees across five continents, spreading joy and appreciation for the great outdoors.
In addition to the global initiatives, regional hubs will play a pivotal role in promoting regional travel and uncovering local hidden gems. Through partnerships with travel creators and influencers, Corona will curate regional itineraries, showcasing the beauty and tranquility of nearby destinations. Beginning in Chile and expanding to countries like South Africa, Colombia, Brazil, and Canada, these regional hubs aim to inspire exploration and discovery closer to home.
Clarissa Pantoja, Vice President of Corona Global, expressed her excitement about the partnership, stating, “Every time a lime drops into Corona, people feel transported to paradise, and through our partnership with Tripadvisor, we’re now able to actually help get them there.” She emphasized the goal of reaching a diverse audience, from first-time nature explorers to seasoned adventurers seeking a rejuvenating getaway.
Christine Maguire, Global Vice President of Sales & Partnerships at Tripadvisor, shared her enthusiasm for the collaboration, highlighting Tripadvisor’s commitment to empowering travelers worldwide. Maguire emphasized the importance of showcasing global destinations and providing firsthand traveler insights to inspire individuals to embark on their next adventure.
To kick off the partnership, Corona introduced The Wonderful Letter, a captivating initiative inspired by traveler reviews that capture the essence of awe and wonder experienced during travel. This initiative encourages commuters to take a break from their hectic routines and explore the Corona Global Hub for inspiration. The Wonderful Letter will debut in Chile before expanding to other locations worldwide in the coming months.
In conclusion, the collaboration between Corona and Tripadvisor represents a powerful union of brands dedicated to promoting outdoor exploration and appreciation for nature’s beauty. By leveraging digital platforms, curated content, and innovative initiatives like The Wonderful Letter, they aim to ignite a sense of wanderlust and inspire individuals to embark on unforgettable outdoor adventures.
