Crafting Identity: Delster’s Challenge in a Saturated Market
In a market inundated with the generic term “delster” for all alcohol-free beer products in Iran, Delster, a brand under Behnoush Iran Co., faced the formidable task of establishing its unique identity. Enter the “Only Delster is Delster” campaign, a strategic collaboration with Badkoobeh Agency that aimed to cut through the noise and redefine Delster’s presence.
Performance-Driven Strategy: Boosting Brand Recognition and Digital Sales
The “Only Delster is Delster” campaign was not just a marketing endeavor; it was a performance-driven strategy crafted to elevate brand recognition and drive digital sales. Here’s a breakdown of the execution and the remarkable results achieved.
Comprehensive 360-Degree Campaign: Unveiling the Slogan
The campaign’s foundation rested on a comprehensive 360-degree approach, strategically named “Only Delster is Delster.” The focal point was the slogan, a powerful declaration aimed at distinguishing Delster from the generic usage of the term in the market. The strategy was to resonate with the audience and carve a distinct identity for Delster.
Strategic Online Presence: Leveraging Social Media and Online Stores
To amplify the campaign’s impact, Delster strategically utilized various online platforms. Social media, including Instagram and Twitter, became the battleground for spreading the slogan and engaging with the audience. Online stores, especially SnappFood, played a crucial role in driving digital sales.
Influencer Collaboration: Amplifying Engagement
Recognizing the influence of social media personalities, influencers on Instagram and Twitter were enlisted to amplify engagement. Their endorsement added authenticity to the campaign, reaching a broader audience and fostering a connection with potential consumers.
Festival Discounts: Driving Traffic to Landing Pages
To incentivize consumer participation, festival discounts were strategically offered. This not only created a sense of urgency but also directed traffic to specific landing pages, facilitating a seamless transition from engagement to conversion.
Impressive Results: A Synergy of Digital Advertising and Performance Marketing
The “Only Delster is Delster” campaign yielded remarkable results, showcasing the synergy between digital advertising and performance-based marketing. Key performance indicators (KPIs) experienced significant growth, ranging from 30% to an impressive 100%. Notably, SnappFood’s online store witnessed an exponential sales growth, registering a growth rate in the thousands compared to the previous year.
Massive Reach and Conversion Surge
The campaign’s impact extended to a wide audience, accumulating 40 million views. The conversion rate surged by a staggering 1023%, indicating not only increased brand visibility but also a substantial uptick in sales share.
Conclusion: A Case Study in Strategic Branding
Delster’s “Only Delster is Delster” campaign stands as a compelling case study in strategic branding and performance-based digital marketing. By navigating the challenges of a saturated market with a clear identity and a results-driven approach, Delster achieved impressive KPI growth, solidifying its position in the competitive landscape of alcohol-free beer products in Iran.
