In a dynamic collaboration, TANK Worldwide, a renowned global health & wellness agency, and DESTA, a Montreal-based Black Community Network, have unveiled the groundbreaking “Speechlist” campaign. As Black History Month draws to a close, this initiative transcends temporal boundaries, spotlighting both historic Black leaders and today’s Black talent to a wide audience of music enthusiasts on Spotify.
“Speechlist” ingeniously utilizes Spotify to reimagine significant speeches from the Civil Rights Movement through curated playlists, featuring tracks by contemporary Black musicians and artists. Aligned with DESTA’s mission of empowering the Black community to overcome barriers, this campaign not only amplifies the voices of iconic figures who fought for justice but also elevates the visibility of Black talent.
Highlighted speeches and interviews include powerful messages from Dr. Martin Luther King Jr., Jackie Robinson, Nina Simone, Malcolm X, Viola Desmond, and more, ensuring that their voices resonate with today’s audience.
To ensure the lasting impact of “Speechlist,” DESTA emphasizes its role as an ongoing celebration that educates and resonates with music audiences beyond February. Serving the Greater Montreal area since 2006, DESTA supports Black youth in achieving their educational, employability, and entrepreneurial goals through tailored programs. These initiatives address barriers facing Black youth, providing them with the skills and support for long-term success.
Marty Martinez, Chief Creative Officer at TANK Worldwide, expressed, “DESTA and our teams share the same desire to create something lasting that resonates with Spotify audiences, bringing awareness to the historical significance of these speeches while spotlighting the talents of the Black Community.”
Kassandra Kernisan, Executive Director of DESTA, echoed this sentiment, stating, “’Speechlist’ is more than just a campaign; it’s a catalyst for change, weaving together the threads of history and modernity to amplify the voices of Black leaders and artists alike.”
Join DESTA and TANK Worldwide in celebrating Black voices by exploring the “Speechlist” playlists on Spotify and following the campaign on DESTA’s social media platforms.
In conclusion, “Speechlist” is a powerful initiative that bridges the past, present, and future, harnessing the universal language of music to elevate and celebrate Black voices and contributions.
