Pittsburgh-based creative agency Where Eagles Dare is making waves with its latest vibrant campaign for DSG, the performance apparel and hardlines brand from Dick’s Sporting Goods. Recognized for its commitment to quality, affordability, and inclusivity, DSG’s Family Gear is now spotlighted in a dynamic campaign that captures the essence of active living for families.
The stylish spots crafted by Where Eagles Dare feature energetic vignettes of families engaged in various activities, from running and training to practicing yoga and playing sports. Through a series of quick cuts, transitions, and changing looks, the campaign authentically showcases the breadth of the DSG collection, emphasizing its versatility across different family dynamics, sports, and sidelines.
At the heart of the campaign is a captivating :30 hero spot, accompanied by the upbeat track “A-Punk” by indie rock band Vampire Weekend. The music perfectly complements the dynamic visuals, creating an atmosphere of excitement, adventure, and family fun, reinforcing DSG’s position as a brand that aligns with an active and lively lifestyle.
The campaign extends its reach with shorter versions (:15s and :06s) and various formats designed for social media, broadcast, and connected TV. Each spot concludes with the tagline, “Family Gear Priced to Win,” underlining DSG’s core commitment to providing high-quality, affordable gear for families who prioritize both performance and value.
Published in the United States in November 2023, this professional campaign, aptly titled ‘DSG Family Gear Priced to Win,’ is a testament to Dick’s Sporting Goods’ dedication to delivering accessible and stylish sports gear for families across the nation. The campaign captures the spirit of active living, inviting families to explore a range of performance apparel and hardlines that are not only built to last but also priced to win. Elevate your family’s sports experience with DSG and embrace an active lifestyle with gear that complements both your passion for sports and your budget. Explore the collection today and gear up for a winning family adventure!
