In a magical collaboration, award-winning agency The Escape Pod has partnered with Disney Music Group to unveil the captivating “Magic Happens Here” campaign for the Disney Hits playlist.
Disney Hits, a streaming music playlist, curates the most beloved and iconic Disney songs from the past century, providing a musical journey through the magic of Disney. Boasting an average of 90 million monthly streams, the playlist is accessible on major music-streaming services worldwide, including Amazon Music Unlimited, Apple Music, Spotify, Pandora, SiriusXM, YouTube Music, and more. This campaign marks the inaugural multi-spot, major advertising initiative for Disney Hits.
The creative minds at The Escape Pod crafted the “Magic Happens Here” campaign to showcase how the Disney Hits playlist sprinkles a bit of musical enchantment into the lives of fans, proving that any moment has the potential to be truly magical. Several emotive spots have been created, each capturing the essence of why fans of all ages cherish and resonate with Disney’s music. The campaign emphasizes the ease with which fans can access these cherished tunes through the Disney Hits Playlist.
Rob Souriall, Vice President of Marketing at Disney Music Group, expressed the campaign’s objective, stating, “We invite families of all generations to experience the magic and convenience of the Disney Hits playlist and add a little musical pixie dust to everyday life moments.” He emphasized the campaign’s role in building and reinforcing the Disney Hits brand, ensuring the continual vibrancy of Disney’s historical music catalog.
Norm Billow, Managing Director at The Escape Pod, shared his enthusiasm for the collaboration, saying, “Partnering with the Disney Music Group is a dream collaboration for us. Not only is it absolutely thrilling to have the opportunity to work with some of the most famous songs from legendary Disney soundtracks and films, but my daughters are now super impressed with me, and that’s rare.”
The “Magic Happens Here” campaign unfolds with three commercials featuring beloved songs from Disney classics like “Moana,” “Coco,” and “Toy Story.” The commercials are executed in an unexpectedly charming lo-fi arts and crafts style, depicting ordinary life moments elevated by the emotional connection to Disney’s timeless music.
In the words of Souriall, “The Disney Hits playlist can transform ANY moment into something memorable. These songs are more than just songs; they’re magical time-capsules from legendary Disney stories with beloved characters brought to life by timeless melodies and lyrics.”
Launching during this holiday season in the United States, the “Magic Happens Here” campaign is set to create a harmonious connection between fans and the enchanting world of Disney Hits. As an integrated medium campaign, it includes three media assets, inviting audiences to immerse themselves in the magical soundscape curated by Disney Hits.
