In the heart of Australia, where the sun beats down on vast expanses of red earth and the scent of sizzling barbecues fills the air, there’s one thing that unites us all: our love for lamb. It’s a culinary tradition that stretches back generations, woven into the fabric of our nation’s culture. And now, thanks to a groundbreaking collaboration between Domino’s and Meat & Livestock Australia (MLA), that tradition is taking center stage in a delicious new way: with the launch of Aussie Lamb pizzas.
Picture this: a piping hot pizza fresh out of the oven, topped with succulent pieces of tender lamb, juicy tomatoes, fragrant herbs, and a generous sprinkling of gooey cheese. It’s a feast for the senses, a celebration of all things Australian, and a taste sensation like no other. And it’s all thanks to the partnership between Domino’s and MLA, who have joined forces to bring this iconic Aussie ingredient to the forefront of the pizza world.
But this partnership is about more than just great food; it’s about celebrating our shared heritage and supporting local producers. By sourcing their lamb from Australian farms, Domino’s and MLA are not only ensuring the highest quality and freshest ingredients but also supporting our nation’s farmers and rural communities. It’s a win-win for everyone involved, from paddock to plate.
To spread the word about their delicious new range of Aussie Lamb pizzas, Domino’s and MLA knew they needed to pull out all the stops. That’s why they enlisted the help of Australia’s official Lambassador, the one and only Sam Kekovich, to help them take the message (and the pizzas) to the people. With his trademark wit, charm, and larger-than-life personality, Sam brought the campaign to life in a series of memorable ads that had Aussies tapping their phones and ringing doorbells in no time.
With the catchy slogan “TAP TAP DING DONG,” the campaign captured the imagination of pizza lovers across the country, inspiring them to try something new and exciting. And with flavors like BBQ Lamb and Mint, Greek Lamb and Feta, and Moroccan Lamb and Harissa, there’s something to suit every taste and preference. Whether you’re a die-hard meat lover or a fan of bold and exotic flavors, there’s no denying the irresistible appeal of Aussie Lamb pizzas from Domino’s.
But the campaign isn’t just about selling pizzas; it’s also about celebrating what makes Australia great – our unique culture, our rich culinary heritage, and our love for good food shared with good company. It’s about bringing people together around the dinner table and creating moments of joy and connection, one delicious slice at a time.
So the next time you’re craving a pizza with a twist, why not give Domino’s Aussie Lamb range a try? With their mouthwatering flavors, premium ingredients, and commitment to supporting local producers, you can enjoy a taste of Australia like never before. After all, with Domino’s and MLA, there’s lamb for everyone.
This professional campaign titled ‘Lamb for Everyone’ epitomizes the spirit of collaboration and innovation, bringing together two iconic brands – Domino’s and Meat & Livestock Australia – to create something truly special. Published in Australia in February 2024, this film medium campaign, created by ad agency Elevencom, celebrates the best of Australian cuisine and culture, one delicious pizza at a time.
