Imagine this: It’s Halloween night, and Domino’s Pizza decides to embark on an adventure like never before. They set out to prove their prowess as the world leader in home delivery by venturing into the depths of a haunted house in Colombia. Sounds thrilling, doesn’t it?
Well, that’s exactly what happened during the “Scariest Delivery” campaign, orchestrated by Domino’s Pizza in collaboration with ad agency MullenLowe SSP3. Their mission? To demonstrate to Colombians that Domino’s Pizza fearlessly delivers anywhere, even to the spookiest of locations.
The stage was set at the infamous Casa de los Ahorcados (House of the Hanged), a haunted house known for its eerie atmosphere and chilling tales. As fate would have it, Daniel Trespalacios, a prominent influencer specializing in paranormal phenomena in Colombia, happened to be at the House of the Hanged, conducting a live broadcast for radio and his social media channels.
In the midst of his broadcast, Trespalacios issued a challenge: could Domino’s Pizza brave the haunted house and deliver a piping hot pizza to his location? Without hesitation, Domino’s Pizza accepted the challenge, showcasing their unwavering commitment to customer satisfaction and their willingness to go above and beyond, no matter the circumstances.
What unfolded next was a thrilling journey into the unknown, as Domino’s Pizza navigated through the shadows and specters to deliver a delicious pizza to Trespalacios and his crew. With nerves of steel and a determination to succeed, the Domino’s delivery team proved that they were truly the masters of their craft, fearlessly conquering the darkness to bring joy to their customers.
The “Scariest Delivery” campaign captured the imagination of Colombians nationwide, demonstrating Domino’s Pizza’s dedication to delivering not only great food but also unforgettable experiences. It showcased the brand’s adventurous spirit and willingness to embrace challenges head-on, no matter how daunting they may seem.
Published in October 2022, this innovative campaign utilized content and digital media to spread its message far and wide, captivating audiences with its boldness and creativity. With just one media asset, Domino’s Pizza succeeded in leaving a lasting impression on consumers, solidifying its position as a leader in the food delivery industry.
So the next time you’re craving a slice of pizza on Halloween night, remember the bravery of Domino’s Pizza as they ventured into the unknown to deliver a taste of joy to those who dared to believe. With Domino’s Pizza, there’s no delivery too scary, no challenge too daunting. After all, when it comes to satisfying your cravings, Domino’s Pizza is always up for the adventure.
