In the realm of industry stalwarts, Domtar stands as a beacon of resilience and adaptability. With a rich history dating back to 1848, the company has witnessed profound transformations, from manufacturing railroad ties to chemicals. Today, Domtar is a leading force in the production of paper, packaging, and pulp. What sets them apart is not just their extensive product range but an unparalleled ability to evolve with the times.
The Spirit of Innovation:
Domtar’s journey is a testament to the spirit of innovation and constant reinvention. This distinctive trait, deeply ingrained in their corporate DNA, remains a driving force behind their success. It is this unwavering commitment to values and the ability to adapt that defines Domtar and sets them apart in the competitive landscape.
Capturing the Essence:
To encapsulate the essence of Domtar’s remarkable journey, we embarked on a creative endeavor, culminating in the vibrant and youthful campaign titled ‘Next is now.’ This campaign serves as a tribute to Domtar’s 175-year legacy, celebrating not just the milestones but the spirit that propels them forward into the future.
A Visual Journey:
At the heart of the campaign is a 175th-anniversary video, a visual narrative that unfolds the pages of Domtar’s history. This dynamic presentation captures the evolution of the company, highlighting pivotal moments and showcasing the strides taken towards innovation. The video serves as a testament to Domtar’s ability to adapt while staying true to their core values.
Commemorative Book:
In addition to the video, a commemorative book was crafted, a tangible token of appreciation for both employees and customers. This beautifully designed book features original illustrations, providing a tactile and visual experience that encapsulates the essence of Domtar’s journey. It serves as a testament to the enduring legacy of the company and the individuals who have contributed to its success.
Published in Canada and the United States:
The ‘Next is now.’ campaign was unveiled in June 2023, resonating across borders in both Canada and the United States. The creative efforts were orchestrated by the renowned ad agency nez&pez, ensuring a seamless blend of design, film, and print assets.
A Celebration of Values:
More than a campaign, ‘Next is now.’ is a celebration of values, a tribute to the indomitable spirit that has fueled Domtar’s journey for 175 years. It underscores the company’s commitment to embracing the future while cherishing the heritage that has shaped its identity. As Domtar continues to evolve, ‘Next is now.’ serves as a rallying cry, inviting stakeholders to join in the celebration of a legacy that continues to shape the course of the industry.
