In today’s fast-paced world, convenience is key. And when it comes to grocery shopping, DoorDash Canada has got you covered. Their latest campaign, “We Get Groceries, So You Don’t Have To,” is a hilarious take on how their service eliminates the need for those awkward trips to the store.
Picture this: you’re stuck in a painfully awkward situation, desperately searching for an excuse to escape. You resort to the classic “I need to go to the grocery store” excuse, only to be met with the realization that DoorDash can deliver your groceries right to your door.
Developed in partnership with Hard Work Club, this campaign brings humor to the forefront, showcasing relatable scenarios where people try to flee uncomfortable moments, only to find that DoorDash has already taken care of their grocery needs.
Led by Heather Cameron, Head of Brand & Creative for DoorDash Canada, the campaign represents a departure from the brand’s usual tone, opting for a light-hearted approach to highlight the convenience of their service.
Directed by Francois Lallier of Untitled Films, the series of 15-second spots capture the essence of each scenario with comedic precision. From a chaotic family morning to the aftermath of a sports team’s loss, each vignette humorously illustrates how DoorDash foils the characters’ escape plans.
With a media buy by Wavemaker targeting key customer segments, including young families and sports fans, the campaign spans TV, online video, contextual OOH, paid social, digital display, and targeted search. Additionally, organic social and influencer amplification led by ruckus Digital further emphasize the convenience of DoorDash’s grocery delivery service.
So, the next time you find yourself in an awkward situation, remember: DoorDash Canada has your back. Sit back, relax, and let them handle the groceries while you enjoy the comedic relief of their latest campaign.
Experience the hilarity of “We Get Groceries, So You Don’t Have To,” and discover why DoorDash Canada is the go-to solution for all your grocery needs.
