Valentine’s Day—a time for love, flowers, and heartfelt gestures. But why should flowers be limited to just one gender? DoorDash is shaking up tradition with their innovative campaign, “Flowers are for Every Valentine,” in collaboration with GUT Los Angeles.
The campaign challenges the outdated notion that flowers are exclusively for men to give and not receive. Through playful animations and a catchy song, “Flowers are for Every Valentine” brings men back from the grave to express the joy of receiving flowers while still alive. It’s a humorous yet meaningful reminder to celebrate everyone, regardless of gender, and to cherish life’s moments.
Mariota Essery, Executive Creative Director at DoorDash, emphasizes the campaign’s aim to empower people to express love and appreciation to all special individuals. By disrupting the traditional narrative around flower gifting, DoorDash invites everyone to expand their expressions of love.
Teddy Notari, Group Account Director at GUT, highlights the brand’s boldness in challenging expectations and showcasing that flowers are for everyone. With DoorDash’s forward-thinking approach, the campaign aims to redefine societal norms and promote inclusivity.
To make showering loved ones with flowers easier, DoorDash offers a special promotion from February 9 to February 15. Users can enjoy 20% off 2 flower orders (up to $15 off) using code HEART20.* Additionally, discover floral and gift deals from neighborhood favorites in the app leading up to Valentine’s Day.
With DoorDash’s “Flowers are for Every Valentine” campaign, celebrate love in all its forms and spread joy with every bouquet delivered.
