In a world where flavor reigns supreme, Doritos is shaking things up with the introduction of Dina and Mita, the dynamic duo at the heart of their latest Super Bowl commercial. Released today, this captivating ad takes viewers on a spicy journey filled with humor, excitement, and, of course, the irresistible taste of Doritos Dinamita.
Meet Dina and Mita: The commercial introduces us to Dina and Mita, two fiery characters brought to life by the talented Jenna Ortega and a diverse cast and crew. Their love for the perfectly spicy, flavorful heat of Doritos Dinamita fuels their quest to satisfy their snack cravings, setting the stage for an unforgettable adventure.
A Spicy Pursuit: Airing during the third quarter of Super Bowl LVIII, the commercial follows Dina and Mita as they embark on a mission to find their favorite Doritos Dinamita chips. When actor Danny Ramirez snags the last bag for himself, the feisty duo refuses to back down, launching into an explosive pursuit that showcases their determination and spirit.
Authenticity and Flavor: Star Jenna Ortega emphasizes the authenticity and flavor brought to life by Dina and Mita, highlighting the cultural significance of their characters and the story they tell. With a vibrant portrayal of Latin and Hispanic cultures, the commercial resonates with audiences and celebrates the joy of sharing delicious snacks with loved ones.
Bringing the Heat: According to Brett O’Brien, chief marketing officer at PepsiCo Foods North America, Doritos is taking its Super Bowl campaigns to new heights with the introduction of Dinamita. Encouraging fans to “Go Ahead, Try Us,” Doritos Dinamita promises to deliver intense flavor and spice, captivating audiences and leaving them craving more.
A Multifaceted Campaign: Leading up to Super Bowl LVIII, Doritos Dinamita is making waves with a multifaceted campaign that extends beyond the commercial itself. From nationwide retail launches to social media engagement and a stylish presence in Las Vegas, Doritos is engaging with spice lovers everywhere and inviting them to join the spicy revolution.
Conclusion: As Doritos unleashes Dina and Mita onto the Super Bowl stage, it’s clear that the brand is committed to delivering more than just great snacks—it’s delivering entertainment, excitement, and a whole lot of flavor. With its innovative approach and captivating storytelling, Doritos is setting a new standard for Super Bowl commercials and leaving audiences eager to experience the heat of Dina and Mita’s spicy adventure.
