In the realm of sneaker culture, enthusiasts are always on the lookout for the latest and most coveted releases. Some are so dedicated to their passion that they’re willing to spend days camping outside stores just to secure a pair of limited edition kicks. It’s a world where every notification matters, even if the chances of success seem slim.
But what if there was a new kind of incentive, one that merged the thrill of sneaker collecting with the pursuit of learning? That’s where Duolingo and Nike come in with their innovative collaboration: Fluent Kicks.
Imagine this: a pair of sneakers so unique and exclusive that they become the ultimate prize for language learners. Enter Fluent Kicks, a special project by Nike SP (Special Project), set to launch on International Language Day. These kicks aren’t just stylish; they’re a symbol of linguistic prowess and dedication to self-improvement.
The challenge is simple yet rewarding: maintain a 21-day streak of learning a new language on Duolingo, starting from the countdown to the launch of Fluent Kicks. Why 21 days? Research has shown that it takes approximately three weeks to form a new habit, making it the perfect timeframe to encourage consistent language learning.
Picture yourself mastering Spanish verbs or perfecting your French pronunciation, all while working towards the coveted prize of Fluent Kicks. It’s a challenge that combines the excitement of sneaker culture with the satisfaction of personal growth and skill development.
This student-led campaign, titled ‘Fluent Kicks,’ was conceived and executed by Miami Ad School Europe and launched in Germany in March 2024. Through a comprehensive approach spanning 360° marketing, design elements, and outdoor advertising, the campaign aims to engage sneaker enthusiasts and language learners alike.
With seven unique media assets showcasing the allure of Fluent Kicks and the benefits of language learning, this campaign represents a bold step towards bridging the gap between fashion and education. By leveraging the appeal of exclusive sneakers and the proven effectiveness of Duolingo’s language learning platform, Fluent Kicks offers a compelling incentive for individuals to embark on their language learning journey.
As the countdown to International Language Day begins, so does the opportunity to earn your pair of Fluent Kicks. Are you ready to lace up and learn? With Duolingo and Nike, fluency has never looked so stylish.
