As the holiday season envelops the world in a festive glow, EDP, a leading energy company, brings forth a heartwarming and eco-friendly initiative—EDP Giving Tree. This innovative Christmas campaign, conceived by Havas Lisbon, goes beyond the traditional shimmer of holiday lights, introducing a tree that doesn’t need lights but gives light.
Imagine this Christmas, where the glow of a village is powered by solar energy. EDP Giving Tree turns this vision into reality, embodying the spirit of sustainability and community. The tree, located in the village of Alcorriol, is adorned not with traditional twinkling lights, but with the brilliance of 100% green light, a light produced by EDP solar panels.
The concept is simple yet profound: during the day, the solar panels capture the energy of the sun, and by night, they illuminate the village, creating a magical and sustainable Christmas atmosphere. EDP Giving Tree serves as a beacon, showcasing the potential of solar energy to bring warmth and light to communities.
What sets this initiative apart is not just the luminosity it brings to Alcorriol during the holiday season but also its lasting impact on the community’s energy transition. Once the Christmas festivities conclude, all the solar panels used for the Giving Tree will be gifted to the community. This act extends beyond the celebration, leaving a tangible mark on Alcorriol’s journey toward sustainable energy practices.
Alcorriol, once illuminated by the festive brilliance of EDP Giving Tree, will continue to bask in the radiance of solar energy, marking a significant step in the direction of a green and sustainable future. The community is not only partaking in the holiday joy but is also becoming an active participant in the larger narrative of environmental consciousness.
This professional campaign, aptly titled ‘EDP Giving Tree,’ unfolded in Portugal in December 2023, capturing hearts and minds with its blend of festive charm and eco-friendly innovation. The campaign, featuring Ambient, Digital, and Film media assets, seamlessly intertwines the realms of Electronics, Technology, Industrial, Agriculture, and Public Interest, presenting a holistic approach to sustainable practices.
As the world continues to grapple with environmental challenges, EDP Giving Tree serves as a beacon of hope, illustrating how small yet impactful initiatives can contribute to a brighter and greener future. It’s a testament to the power of innovation and community collaboration in paving the way for sustainable practices, making each Christmas not only festive but also a celebration of responsible and conscious living.
