2024 has been marked by tragic stories of femicide, where women are being killed by their intimate partners. It’s a stark reminder that love should never be synonymous with violence. In light of these heartbreaking events, we cannot proceed with Valentine’s Day celebrations as usual. This year, #ValentinesIsCancelled as we unite to combat femicide and gender-based violence. Join the movement to #EndFemicideAndGBV and stand up for the rights and safety of women.
The year 2024 has seen a disturbing trend of femicide cases, where women are brutally murdered by their intimate partners. These tragic incidents highlight the urgent need to address the pervasive issue of gender-based violence (GBV) and femicide in our society. In response to these alarming events, the #EndFemicideKE campaign has been launched in Kenya to raise awareness and advocate for concrete actions to end femicide and GBV.
Led by the ad agency TwoTone Kenya, the #EndFemicideAndGBV campaign aims to spark meaningful conversations and mobilize collective action to address the root causes of violence against women. Through a powerful film medium, the campaign sheds light on the devastating impact of femicide and GBV on women’s lives and communities.
The decision to cancel Valentine’s Day celebrations serves as a poignant reminder that love should never be associated with violence or harm. Instead of celebrating romantic love, this year’s Valentine’s Day is dedicated to honoring the memory of femicide victims and standing in solidarity with survivors of GBV.
By using the hashtags #ValentinesIsCancelled and #EndFemicideAndGBV, the campaign encourages individuals to join the movement and pledge their commitment to ending femicide and GBV. Through social media activism, community outreach, and advocacy efforts, the campaign seeks to galvanize support for policy changes, resources for survivors, and initiatives to promote gender equality and women’s empowerment.
The #EndFemicideAndGBV campaign is a call to action for individuals, communities, and policymakers to prioritize the safety and well-being of women and girls. It challenges societal norms that perpetuate violence against women and underscores the importance of creating a culture of respect, equality, and accountability.
As the campaign gains momentum, it is hoped that it will not only raise awareness about the prevalence of femicide and GBV but also inspire tangible solutions and interventions to address these issues. By coming together as a collective force, we can work towards a future where femicide and GBV are relics of the past, and every woman and girl can live free from fear and violence.
In February 2024, the #EndFemicideAndGBV campaign stands as a beacon of hope and resilience in the fight against gender-based violence. Together, let’s end femicide and GBV and build a safer, more equitable world for all.
