In a refreshing take on age-old wedding traditions, English Home introduces a groundbreaking perspective with its latest campaign, ‘Men’s Trousseau.’ Released on the auspicious occasion of 11.11 Single’s Day, the commercial film challenges the notion that preparing a trousseau is exclusively for women. Instead, it embraces the idea that any man who desires can embark on the journey of creating his own trousseau with the help of English Home’s unique offerings.
The film, created with the insightful theme, “Who says a man can’t have a trousseau?” unfolds against the backdrop of the empowering message, “It will happen if you want.” Model and style consultant Umut Eker takes center stage in the film, bringing a contemporary twist to the traditional henna night song, “Yüksek Yüksek Tepelere!”
English Home, a brand known for its innovative approach to household products, puts a game-changing touch on two of the oldest wedding traditions—henna night and trousseau. The campaign challenges stereotypes and encourages men to actively participate in the wedding preparations, starting with their very own trousseau.
The ‘Men’s Trousseau’ film is a celebration of inclusivity, breaking free from gender norms and showcasing that preparing a trousseau is not confined to a specific gender. It resonates with the message that anyone, regardless of gender, can partake in the joy of creating a trousseau, and English Home’s collection for men is the perfect companion on this unique journey.
Published in Turkey in November 2023, this professional campaign, brought to life by ad agency STANDBY, represents a significant step towards redefining wedding rituals. English Home Men’s Trousseau not only introduces a range of high-quality products but also fosters a new perspective on traditions. Explore the collection, embrace inclusivity, and redefine the wedding journey with English Home. Because, at English Home, we believe that anyone can prepare a trousseau, regardless of who they are or whom they love. It’s not about gender; it’s about celebrating love and creating meaningful traditions that resonate with everyone.
