Epidemic Sound, the leading soundtracking platform for content creators, is excited to unveil its inaugural brand campaign, aptly named “A Sound for Every Feeling.”
In a world where emotions drive connections and storytelling, Epidemic Sound recognizes the pivotal role that sound and music play in enhancing content. With its new tagline, “Feel It, Find It,” the platform encourages creators worldwide to amplify the emotional depth of their content by leveraging Epidemic Sound’s extensive music catalog.
“A Sound for Every Feeling” aims to showcase the diverse range of human emotions and how they come alive when paired with the right soundtrack. From epic anthems to nostalgic ballads, Epidemic Sound offers a vast array of music options to suit every mood and moment.
To bring the campaign to life, Epidemic Sound meticulously curated hundreds of feelings and paired them with suitable soundtracks. This hyperlocal approach targets audiences at the source of their emotions, with over 500 creative placements across social, digital, OLV, and OOH platforms in key locations like New York, Los Angeles, and London.
An interactive element adds another dimension to the campaign, with QR codes positioned at street level, inviting passersby to engage with the ads. Each QR code leads to a unique playlist inspired by the specific emotion depicted in the ad, showcasing the profound connection between emotion, location, and music.
Rob Bullough, Global Brand Director at Epidemic Sound, emphasizes the campaign’s celebration of life’s emotional spectrum. He highlights Epidemic Sound’s commitment to empowering creativity by providing creators, brands, broadcasters, and freelancers with the perfect soundtrack for every emotion, situation, and story.
With its multi-channel approach, “A Sound for Every Feeling” resonates with professional creators and brands worldwide, offering a seamless solution to elevate content through music. Epidemic Sound serves as a bridge between language and emotion, enabling creators to express themselves more effectively through music.
Published in the United Kingdom and the United States in April 2024, this campaign represents Epidemic Sound’s dedication to enriching the creative journey and celebrating the profound connection between feelings and music. Through nine compelling media assets, Epidemic Sound invites audiences to explore the limitless possibilities of sound in storytelling and content creation.
