In the bustling world of retail storytelling, Esselunga, a beloved Italian retail store, has taken a unique approach with their latest campaign titled “The Carrot.” Directed by Sune Sorensen and brought to life by SMALL Agency, this cinematic masterpiece delves into the universal theme of family dynamics and transition.
At the heart of the narrative is Arianna, a young woman yearning to spread her wings and leave the nest. However, her decision doesn’t sit well with her father, who grapples with the impending change. Through poignant storytelling and captivating visuals, the film navigates the emotional landscape of familial relationships with authenticity and depth.
For Director Sune Sorensen, the project struck a personal chord. As a father himself, he found it incredibly relatable, tapping into the bittersweet journey of letting go. Filmed in the picturesque city of Genova, Italy, the production exudes authenticity, capturing the essence of Italian culture and family bonds.
Collaborating with Cinematographer Franz Lustig, known for his work on acclaimed projects like “Perfect Days,” Sorensen ensured every frame resonated with emotional resonance and visual splendor. From the meticulous mise en scène to the nuanced performances of the local talent, every aspect of the film was crafted with care and attention to detail.
Rooted in the rich traditions of Italian culture, “The Carrot” transcends borders, resonating with audiences worldwide. It’s a testament to Esselunga’s commitment to storytelling that goes beyond commerce, offering viewers a glimpse into the human experience.
Published in Italy and the United States in February 2024, this campaign embodies Esselunga’s ethos of authenticity and connection. Through “The Carrot,” the brand invites audiences to embark on a journey of reflection, empathy, and ultimately, appreciation for the bonds that unite us all.
