As the 2023-24 season of the UEFA Champions League unfolds, Expedia Live, an Official Supplier of the world’s premier club competition, has introduced an innovative European travel hub, Expedia Live. In collaboration with Anomaly, they’ve launched a captivating film, “Nothing Beats Being There,” featuring football legend Cesc Fàbregas.
The 67-second film seamlessly weaves together the charismatic presence of Cesc Fàbregas, a Spanish midfielder and football manager, with vibrant footage capturing the excitement of living the game in the host cities across Europe. Fàbregas shares his unique perspective, admitting, “I’ve never been to the UEFA Champions League… not really.” He goes on to articulate the extraordinary experiences fans can encounter—getting lost, marching with the crowd, starting chants, and engaging in friendly banter with rivals. The film skillfully alternates between Fàbregas’s commentary and visuals that vividly bring these experiences to life, emphasizing how Expedia can transform these aspirations into reality.
This campaign unfolds as part of a series of digital films strategically distributed across key football publishers, paid social platforms, and owned and partner channels. Complementing the film, Expedia Live will host ticket competitions, live events, and various digital and social activities, encouraging football enthusiasts to sign up and embrace the beautiful game. The campaign’s second part is slated for release in March 2024, promising more excitement and immersive experiences.
In the heart of this campaign lies the belief that “Nothing Beats Being There.” Expedia, as a UEFA Champions League Official Supplier, aims to be the catalyst that propels fans from the sidelines to the heart of the action. By enabling supporters to immerse themselves in the energy and camaraderie of host cities, Expedia Live becomes the gateway to a truly unforgettable UEFA Champions League experience.
This professional campaign, unveiled in the United Kingdom in December 2023, stands as a testament to Expedia’s commitment to making football dreams a reality. Join Cesc Fàbregas in embracing the spirit of the game, where every goal, cheer, and unforgettable moment is experienced firsthand—because when it comes to the UEFA Champions League, “Nothing Beats Being There.”
