Are you ready for a taste adventure? The mystery is solved as Fanta South Africa unveils the long-awaited flavor of the #WhatTheFanta campaign 2023 – Apple Pie! After much anticipation and excitement, the unique purple-hued flavor is finally revealed, bringing surprise and delight to fans across the country.
For months, Fanta enthusiasts have been eagerly guessing and sipping, engaging in the playful challenge of uncovering the secret flavor. Now, with the unveiling of Apple Pie, the mystery is solved, and the fun continues.
Ramokone Ledwaba, Senior Marketing Director at Coca-Cola Africa, expressed excitement about the overwhelming response to the #WhatTheFanta campaign. The initiative aimed to infuse joy and excitement into everyday life, inviting consumers to join in the mystery and adventure of discovering the new flavor.
But the excitement didn’t stop there. The #WhatTheFanta campaign offered more than just guessing games. Participants embarked on a thrilling treasure hunt across Mzansi, uncovering Fanta clues at various retailers. The campaign also featured influencer collaborations, digital promotions, TV commercials, and exciting instant-win prizes, including vibrant purple Crocs, the latest iPhone 15, unique Airbnb experiences, vouchers, and more.
The Apple Pie flavor embodies Fanta’s playful spirit, delivering a burst of dessert-inspired goodness with no added sugar. True to Fanta’s tradition of encouraging adventure and fun, the new flavor invites fans to embrace the unexpected and savor every moment.
To all the Fanta lovers who participated in the campaign, a big thank you! Grab your bottle of the limited-edition Apple Pie flavor while stocks last and keep the flavor festivities going. Join the conversation on social media using the hashtag #WhatTheFanta and share your excitement with fellow Fanta enthusiasts.
The #WhatTheFanta campaign marks an exciting chapter in Fanta’s journey, celebrating innovation, excitement, and the joy of discovery. Stay tuned for more delicious surprises from Fanta South Africa!
