Farmina • M-Pets • Petverse Proofs For Pets: A Campaign for Change
In 2023, cases of animal abuse in Georgia surged by 35%, setting a tragic record. The underlying issue is societal indifference, as many fail to recognize animal abuse as a crime. Amidst this indifference, Petverse emerged—a new brand dedicated to changing perceptions and advocating for animal rights through the campaign “Proofs for Pets.”
Highlighting the Truth
Petverse, alongside Farmina and M-Pets, launched “Proofs for Pets” to shine a light on the often-overlooked issue of animal abuse. The campaign investigated 12 animal abuse cases from the past six months, uncovering 12 pieces of evidence for each case. These findings were displayed in Georgia’s largest mall, confronting the public with the harsh realities of animal cruelty. The exhibit evoked strong reactions—some were moved to tears, others felt shock or shame.
Raising Awareness Online
The campaign’s impact extended online, sparking widespread discussion and drawing significant traffic to the Petverse website. Visitors had to acknowledge that animal abuse is a crime before accessing the site, reinforcing the campaign’s message. The initiative not only raised awareness but also encouraged people to report new cases of abuse.
Community Support and Impact
The campaign garnered overwhelming support from Georgian pet influencers and large online communities. Social discussion reached 80% of the Georgian population, significantly raising brand awareness by 400%. Website traffic increased by 120%, and over 30 new cases of animal abuse were reported in the comments and forwarded to the relevant authorities.
Celebrating Compassion
As the campaign concluded, Petverse highlighted individuals who opened their hearts and homes to abused animals. These acts of kindness served as a powerful reminder that change starts with each of us. By showcasing these stories, Petverse inspired others to take action and support animal rights.
Proof of Success
The “Proofs for Pets” campaign achieved remarkable success:
- Reached 80% of the Georgian population through social discussion.
- Garnered support from pet influencers and large online communities.
- Increased brand awareness by 400%.
- Boosted website traffic by 120%.
- Identified and reported over 30 new cases of animal abuse.
Conclusion
The “Proofs for Pets” campaign by Farmina, M-Pets, and Petverse effectively raised awareness about animal abuse and highlighted the need for societal change. By combining digital, content, and film media, the campaign reached a broad audience and fostered a strong sense of community support. This initiative underscores the importance of acknowledging animal abuse as a crime and taking collective action to protect vulnerable animals.
This professional campaign titled “Proofs for Pets” was published in Georgia in May 2024. It was created for the brands Farmina, M-Pets, and Petverse. This content, digital, and film media campaign is related to the food and pets industries and contains three media assets.
