Revolutionizing Pelvic Floor Health: The femfit® Campaign
International Women’s Day witnessed the bold debut of femfit®, a revolutionary pelvic floor training brand, in the UK, courtesy of the innovative campaign by Special Group. With a straightforward message displayed prominently on digital out-of-home screens at Westfield’s Eat Street, femfit® boldly proclaims:
“Orgasm Better. Leak Less.
It takes just two words. Pelvic Floor.”
This eye-catching campaign marks Special Group’s maiden venture for femfit®, setting the stage for a groundbreaking approach to pelvic floor health. As femfit® makes its debut in the UK market, it aims to become synonymous with pelvic floor wellness and urinary incontinence prevention. Owned by JUNOFEM, a dynamic femtech startup, femfit® has already made waves in New Zealand and Australia.
Unlike conventional approaches to pelvic floor health that often skirt around the issue or rely on products that fail to address the root cause, femfit® takes a refreshingly direct approach. By boldly highlighting the benefits of pelvic floor exercises, the campaign seeks to initiate open conversations and empower women to take proactive steps towards better pelvic floor health.
femfit®’s mission is clear: to empower women to strengthen their pelvic floor muscles, leading to improved sexual experiences and reduced urinary incontinence. By focusing on prevention rather than management, femfit® aims to revolutionize the narrative surrounding pelvic floor health. With just two words—”pelvic floor”—femfit® reminds women and men alike of the importance of pelvic floor exercises in maintaining overall well-being.
Urinary incontinence affects a significant portion of women in the UK, with causes ranging from childbirth and hormonal changes to age and menopause. Despite its prevalence, urinary incontinence remains a taboo topic, often leading to profound impacts on women’s self-esteem and quality of life. However, femfit® offers a ray of hope, backed by clinical evidence showing that up to 80% of urinary incontinence symptoms can be resolved within just 12 weeks of pelvic floor training.
In essence, femfit®’s campaign represents a paradigm shift in pelvic floor health, challenging norms and sparking crucial conversations. By encouraging women to embrace pelvic floor training as a proactive measure, femfit® paves the way for a healthier, more empowered future for women worldwide.
Published in the United Kingdom in March 2024, this integrated campaign by Special Group underscores femfit®’s commitment to redefining pelvic floor health and empowering women to take charge of their well-being.
