Valentine’s Day—a time for love, flowers, and heartfelt gestures. Yet, not everyone finds the right words to express their feelings. That’s where FNAC Portugal steps in, blending literature with romance to create an unforgettable experience.
FNAC’s Love Quotes collection, available at flower shops nationwide, brings together the beauty of flowers with the power of words. Featuring excerpts from iconic literary works like Lolita by Vladimir Nabokov, Kafka on The Shore by Haruki Murakami, and Twenty Love Poems and Song of Despair by Pablo Neruda, these bouquets are more than just gifts—they’re expressions of love and literary appreciation.
Each bouquet comes with a special touch—a QR code. By scanning it, recipients can instantly purchase the book containing the quote they received, adding depth and meaning to the romantic gesture.
FNAC’s Love Quotes campaign, crafted by the innovative minds at ad agency Judas, seeks to ignite a passion for literature while celebrating love in all its forms. With ambient, direct, and outdoor media assets, this campaign aims to spread the message of love and literary appreciation throughout Portugal, making every Valentine’s Day memorable and meaningful.
