Ford • Ford Ranger: Drinking is fun… When you are not driving
Ford has recently launched an innovative advertising campaign that combines artistry and a powerful message about road safety. Titled “Drinking is fun… When you are not driving,” this campaign leverages the art of makeup to creatively highlight the severe consequences of driving under the influence of alcohol.
A Creative Collaboration
In collaboration with expert makeup artists, Ford has transformed scenes of friends enjoying themselves into powerful depictions of the aftermath of drunk driving. Each meticulously crafted photograph in the campaign presents a disturbing parody of injuries and bruises, vividly illustrating the potential consequences of irresponsible behavior behind the wheel.
Impactful Imagery
The photographs are both striking and thought-provoking. By using makeup to simulate injuries that might result from a drunk driving accident, the campaign delivers a clear and impactful message: the importance of responsible driving cannot be overstated. These visual representations are designed to stay with viewers, reminding them of the real dangers associated with drinking and driving.
Campaign Details
This professional campaign, titled “Drinking is fun… When you are not driving,” was published in Ecuador in May 2024. It was created for the brands Ford and Ford Ranger by the ad agency BBA Ecuador. The campaign includes a variety of media assets across Digital, OOH Outdoor, and Print platforms, all aimed at raising awareness about the critical issue of road safety.
Raising Awareness
Ford’s approach is both creative and authentic, utilizing the universal language of imagery to convey its message. By depicting fun moments turned tragic due to drunk driving, the campaign encourages viewers to think twice before getting behind the wheel after drinking. The use of makeup artistry adds a unique and engaging element to the campaign, making it stand out in the crowded advertising landscape.
A Powerful Message
“Drinking is fun… When you are not driving” serves as a stark reminder of the importance of making responsible choices. By choosing not to drive after consuming alcohol, individuals can prevent potentially life-threatening accidents. Ford’s campaign underscores this message by showing that while drinking can be a part of social fun, it should never be mixed with driving.
Ford’s Commitment to Safety
This campaign is part of Ford’s broader commitment to road safety and responsible driving. By addressing the issue of drunk driving head-on, Ford aims to educate the public and reduce the number of accidents caused by impaired driving. The campaign not only highlights the dangers but also promotes a culture of responsibility and awareness.
Conclusion
Ford’s “Drinking is fun… When you are not driving” campaign is a compelling and creative effort to raise awareness about the dangers of drunk driving. Through the innovative use of makeup artistry, the campaign delivers a powerful message about the importance of responsible driving. This initiative reflects Ford’s ongoing dedication to promoting road safety and protecting lives. By making responsible choices, we can all contribute to a safer driving environment.
This professional campaign, “Drinking is fun… When you are not driving,” published in Ecuador in May 2024, was created for the brands Ford and Ford Ranger by the ad agency BBA Ecuador. It spans Digital, OOH Outdoor, and Print media, and is related to the Automotive industry, featuring 4 impactful media assets.
