In the bustling world of brewing, where tradition meets innovation, Forged Irish Stout stands as a testament to craftsmanship and dedication. Owned by MMA sensation Conor McGregor, the brand is renowned for its bold flavors and rich heritage. Now, as St Patrick’s Day approaches, Forged Irish Stout is gearing up for a momentous occasion – the launch of its inaugural St Patrick’s advert.
This animated masterpiece, set to debut this weekend, marks a pivotal moment in Forged Irish Stout’s journey. It’s a celebration of tradition, passion, and the art of brewing that defines every pint of Forged Irish Stout.
Crafted by Third Mind Design, a prestigious Dublin-based agency, the advert pays homage to the meticulous process behind Forged Irish Stout. Drawing inspiration from animation techniques of yesteryears, the ad takes viewers on a whimsical journey through the brewing process.
What sets this advert apart is its commitment to authenticity. Rather than relying on modern animation tools, Third Mind Design opted for traditional hand-drawn animation methods reminiscent of classics like ‘Mickey Mouse’ and ‘Steamboat Willie’. Each frame was meticulously crafted by a team of seven animators, ensuring a level of detail and artistry rarely seen in modern advertising.
But the magic doesn’t stop there. The soundscapes of the advert, scored by the renowned Windmill Lane Studios, transport viewers to the heart of the brewing process. Captured in a real-life Forger and The Black Forge Inn Dublin 12, the sounds evoke the sights and sounds of a bustling brewery, adding depth and authenticity to the advert.
At its core, the advert is a captivating portrayal of what happens inside a pint of Forged Irish Stout. From the chaotic pour to the tranquil settling, each moment is brought to life with stunning visuals and immersive soundscapes. It’s a testament to the artistry and craftsmanship that goes into every pint, showcasing the care and dedication that sets Forged Irish Stout apart.
Titled ‘That Settles It’, the campaign is set to make waves in Ireland and the United Kingdom, captivating audiences with its charm and authenticity. With two media assets in its arsenal, including the mesmerizing advert and behind-the-scenes footage, Forged Irish Stout is poised to leave a lasting impression on beer enthusiasts and connoisseurs alike.
As St Patrick’s Day approaches, Forged Irish Stout invites you to join in the celebration. Raise a glass to tradition, to craftsmanship, and to the magic of Forged Irish Stout. Because when it comes to quality brews, that settles it.
