In the ever-evolving landscape of digital interactions, FundaMorgan’s latest campaign serves as a poignant reminder that the impact of virtual threats goes beyond the confines of a screen. Titled ‘It doesn’t stay on a screen,’ this campaign, unveiled in Panama in November 2023, delves into the profound connection between the mind and the stress induced by digital gender violence.
In an era where our lives are increasingly intertwined with the digital realm, the campaign aims to shed light on a crucial aspect—how our bodies react to virtual threats similarly to real-world threats. FundaMorgan, a brand committed to addressing social issues, collaborates with ad agency Verbo to tackle the concerning rise of digital gender violence, emphasizing that its consequences extend far beyond the virtual domain.
The heart of the campaign lies in the revelation that digital gender violence is not confined to the virtual space; it doesn’t stay on a screen. The act of sharing intimate images without consent or engaging in digital harassment has tangible, real-world repercussions. FundaMorgan seeks to unveil the invisible scars left by these actions, highlighting the emotional and psychological toll they take on individuals.
The campaign underscores the interconnectedness of the mind and the stress induced by digital threats. Just as the body reacts to physical threats, the psychological impact of digital gender violence reverberates in the real world. It serves as a wake-up call, urging society to recognize the severity of these actions and their profound consequences on the well-being of individuals.
The professionals at FundaMorgan and Verbo have strategically crafted a campaign that goes beyond the surface, aiming to provoke thought and instigate conversations. By bringing the consequences of digital gender violence into the spotlight, they hope to foster a greater understanding of the issue and prompt meaningful societal change.
In conclusion, ‘It doesn’t stay on a screen’ is more than a campaign—it’s a call to action. It challenges us to rethink our digital behaviors, emphasizing the need for empathy, respect, and consent in the virtual realm. FundaMorgan’s commitment to addressing digital gender violence is evident in this powerful campaign that seeks to create awareness, promote dialogue, and contribute to a safer and more compassionate digital environment.
