In the ever-evolving landscape of technology and innovation, few companies embody the spirit of progress and transformation quite like GE. With a legacy spanning over a century, GE has continually pushed the boundaries of what’s possible, shaping industries and driving global progress. Now, as it embarks on a new chapter in its storied history, GE is commemorating its journey with a groundbreaking campaign titled “Once, Now, Forever.”
At the heart of this campaign lies GE’s recent transformation into three independent, publicly traded companies: GE Aerospace, GE Vernova, and GE HealthCare. This momentous milestone, culminating years of strategic evolution, marks a new era for the iconic brand and sets the stage for continued innovation and growth in the years to come.
To commemorate this historic occasion, GE has launched an integrated campaign that spans broadcast, print, digital, and even a spectacular drone show. Dubbed “Once, Now, Forever,” the campaign serves as a tribute to GE’s enduring legacy of innovation while heralding the dawn of a new era for its three distinct business entities.
The centerpiece of the campaign is a captivating :60 film titled “GE’s Opening Day,” which premiered during the start of the baseball season. Set against the backdrop of America’s first-ever night game in 1935, the film pays homage to GE’s pioneering role in illuminating the game and changing the way we see the world. As baseball fans across the nation tune in to Opening Day Weekend, they’ll witness the power of innovation and the enduring legacy of GE.
But the celebration doesn’t stop there. In the days leading up to Listing Day on the New York Stock Exchange (NYSE), GE will host a series of immersive experiences and events in New York City and Bangalore, India. From a dazzling drone show illuminating the skyline to a larger-than-life storybook installation, GE is pulling out all the stops to mark this historic moment in style.
Additionally, GE’s global print campaign will make its debut across key markets, including the US, UK, France, Saudi Arabia, UAE, China, Singapore, and India. With bold typography and powerful messaging, the print ads reinforce GE’s commitment to a brighter, bolder future through its independent companies.
As GE’s transformation unfolds, the “Once, Now, Forever” campaign serves as a testament to its enduring legacy and unwavering commitment to innovation. From its humble beginnings over a century ago to its current status as a global powerhouse, GE’s story is one of resilience, adaptability, and progress. And as it embarks on this new journey, one thing remains clear: GE’s impact will be felt for generations to come.
