Genesis Behind the Digital Fashion: Where Luxury Cars Meet High-Tech Couture
Imagine a luxury fashion runway where the spotlight doesn’t just illuminate stunning garments but also casts a glow on the sleek lines of luxury cars. INNOCEAN USA, in collaboration with Genesis, has turned this imaginative scenario into a reality with their latest social campaign.
SUV Artist Series: A Unique Confluence of Art and Technology
In the third year of the SUV Artist Series for Genesis, INNOCEAN USA has set a new standard by seamlessly merging luxury cars and cutting-edge fashion in a digital realm. This unprecedented campaign introduces consumers and social media enthusiasts to a first-of-its-kind digital fashion collection.
Global Digital Artists Unleash Creativity
Departing from conventional approaches, INNOCEAN USA opted for collaboration with three digital artists, each hailing from different corners of the globe, bringing diverse perspectives to the project. The selected artists include Skeeva from Ukraine, Stephy Fung from London, and Romain Laurent from Los Angeles.
The Nine Digital Designs: A Symphony of Creativity
The digital fashion collection comprises nine exquisite designs, each inspired by specific Genesis models: GV80, GV60, and GV70. From the ethereal “Surreal Spring” to the avant-garde “Futuristic Midnight,” the collection offers a visual feast that transcends traditional boundaries.
Interactive Elements: From CGI Motion to AR Filters
To elevate the interactive experience, INNOCEAN USA collaborated with digital artist Romain Laurent to create an Instagram and TikTok AR filter. This innovative feature allows users to try on fantasy eyewear from the digital collection, adding a touch of high-tech couture to their social media presence.
Influencer Collaboration: Bringing Digital Fashion to Audiences
To amplify the campaign’s reach, three influencers – Domenica, and Oyin – were enlisted. With their diverse audiences ranging from VFX enthusiasts to lifestyle followers and photographers, the influencers became conduits for the campaign, making Laurent’s AR filter accessible to thousands of online users.
A Symphony of Luxury and Innovation
This groundbreaking campaign, aptly titled ‘Behind the Digital Fashion,’ unfolded in the United States in December 2023. Crafted by the creative minds at INNOCEAN USA, this integrated campaign spans the realms of automotive and fashion, presenting a total of five media assets that showcase the intersection of luxury cars and digital couture. Explore the CGI motion pieces, artist interviews, and the immersive AR filter, and witness the harmonious blend of luxury and innovation in the world of Genesis.
