Berlin, with its iconic architecture and rich history, is undoubtedly a city that captures the imagination. However, when winter descends, bringing cold winds and gloomy skies, even the vibrant spirit of Berliners can be dampened. In a bid to infuse the city with festive cheer, Glow, a creative force in the heart of Berlin, launched a heartwarming campaign titled ‘Merry Kissmas!’
The Winter Blues in Berlin
Winter in Berlin can be challenging. The grey skies and biting cold can cast a shadow on the city’s usual liveliness. Recognizing the need to uplift spirits and create moments of joy, Glow set out on a mission to turn Berlin’s winter into a season of warmth and love.
A Drone, Mistletoe, and Merry Kissmas!
Glow’s innovative solution to bring smiles to the faces of Berliners involved an unusual pairing: a drone and mistletoe. Underneath the drone hung a sprig of mistletoe, traditionally known as a symbol of love and festive cheer. The mission was simple yet profound – encourage Berliners to share a kiss, spreading love and joy throughout the frosty streets.
Animating Berlin with Love
As the drone hovered over the city, its mistletoe dangling beneath, it created an animated spectacle. Passersby were not just witnessing a drone; they were witnessing a moment of connection and shared happiness. ‘Merry Kissmas!’ wasn’t just a campaign; it was a gesture to remind Berliners of the warmth that can be found in simple, spontaneous acts of love.
Glow: Spreading Love with Creativity
Glow, the mastermind behind this heartwarming campaign, proved that creativity has the power to transcend the ordinary. As an agency dedicated to pushing the boundaries of imagination, Glow used its expertise not only to promote a brand but to uplift the collective spirit of the city it calls home.
The Merry Kissmas Campaign in Detail
Published in Germany in December 2023, the ‘Merry Kissmas!’ campaign showcased the synergy of Ambient, Digital, and Film mediums. Glow strategically employed these channels to ensure the message reached a diverse audience, capturing the attention of Berliners from all walks of life.
A Touch of Self-Promotion
The ‘Merry Kissmas!’ campaign is a shining example of self-promotion done right. Instead of a traditional approach, Glow demonstrated its capabilities by orchestrating a moment of magic that resonated with the people of Berlin. This strategic blend of creativity and self-promotion underscored Glow’s commitment to not just advertising but creating experiences.
Conclusion: Merry Kissmas to Berlin!
In conclusion, ‘Merry Kissmas!’ wasn’t just a clever play on words; it was a genuine attempt to infuse the spirit of the season into the hearts of Berliners. Glow’s drone, adorned with mistletoe, transformed the cityscape into a canvas of shared moments and joy. As Berliners came together under the mistletoe, the campaign succeeded in bringing love and warmth to frosty Berlin. May the spirit of ‘Merry Kissmas!’ continue to echo through the streets, reminding us all of the magic that love and creativity can conjure, even in the coldest of winters.
