As the clock ticks to mark the 40th anniversary of the esteemed Goldaru brand, a poignant video takes viewers on a nostalgic journey through time.
In this touching portrayal, we witness a man returning to his grandmother’s cherished home, where memories of his childhood come flooding back. As he ventures into the depths of the house, he stumbles upon his grandmother’s old chest, a treasure trove of sentiment and history. Among its contents lies a simple yet profound symbol of the brand’s enduring presence: a medicine pill.
Through the lens of this video, viewers are invited to reflect on the timeless authenticity of Goldaru, a brand that has stood the test of four decades. As the man’s reminiscences unfold, so too does the legacy of Goldaru, woven into the fabric of people’s lives for generations.
This commemorative campaign, titled ’40 Years Old,’ serves as a testament to Goldaru’s unwavering commitment to quality, reliability, and trust. Produced in collaboration with 2mm Studio, the campaign comprises a series of heartfelt videos that capture the essence of the brand’s journey over the years.
From intimate glimpses into cherished memories to poignant reflections on the brand’s evolution, each video offers a unique perspective on the enduring legacy of Goldaru. Through meticulous planning and creative execution, 2mm Studio has skillfully brought these narratives to life, showcasing the brand’s rich history and enduring relevance.
The campaign, spanning from 2023 to 2024, features a total of 20 videos, including 16 product-focused showcases and 4 brand-centric narratives. With each video, 2mm Studio has meticulously crafted a compelling story that resonates with audiences and celebrates Goldaru’s remarkable journey.
At the heart of this campaign lies a deep appreciation for the brand’s heritage and the profound impact it has had on countless lives. From its humble beginnings to its current standing as a trusted household name, Goldaru remains synonymous with quality and reliability.
Published in Iran in February 2024, this campaign represents a milestone in Goldaru’s illustrious history. Created in collaboration with ad agency 2milimeters, the campaign exemplifies a commitment to excellence and a dedication to honoring the brand’s legacy.
Through the artful blend of storytelling and visual imagery, ’40 Years Old’ invites viewers to rediscover the timeless allure of Goldaru and reflect on the enduring values that have defined the brand for four decades.
In conclusion, the ’40 Years Old’ campaign stands as a tribute to Goldaru’s enduring legacy and a celebration of its unwavering commitment to excellence. As the brand looks ahead to the future, it does so with a sense of pride in its rich history and a renewed determination to continue delivering quality products that enrich the lives of consumers.
