Imagine this: two families gathered together, the chatter of conversation filling the room as children playfully interact with adults. Now, add a twist. The adults close their eyes, relying solely on their sense of smell to identify various foods. It’s a simple yet heartwarming scene, and amidst the guessing game, one mother’s recognition of a familiar scent sparks a fond memory.
This is the premise of GolDaru’s latest campaign, shining a spotlight on their beloved product, Tussian syrup. In a series of captivating videos produced by 2milimeters studio, viewers are invited into the heart of family gatherings, where Tussian syrup becomes more than just a beverage—it’s a symbol of shared experiences and cherished moments.
Throughout the campaign, GolDaru introduces its range of products with a total of 16 videos, including 4 specifically dedicated to the Tussian syrup. Each video, meticulously crafted by the talented team at 2milimeters studio, captures the essence of family bonding and the joy of discovering familiar flavors.
Behind the scenes, a dedicated cast and crew bring the vision to life. Led by director Javad Samiei and assistant director Parham Sanaye, the team meticulously plans each scene to evoke genuine emotions and resonate with audiences on a personal level. From script supervision to set design, every detail is carefully orchestrated to create an authentic and memorable viewing experience.
Notable contributions come from script supervisor Amir Saeidi, production manager Saeid Pahlavani, and cinematographer Imanghanbari, whose expertise ensures seamless execution from start to finish. Set designer Rames Raz and costume designer Rames Raz add visual flair, while makeup artist Yasaman Jalali brings characters to life with her skillful touch.
In the editing room, Somayeh Mohammad Rezaei works her magic, fine-tuning each frame and enhancing the overall storytelling. Meanwhile, strategy manager Mahdi Kahi and the ideation team, including Negar Zein Al Abedini and Mohsen Nosoohi, collaborate to ensure the campaign’s messaging resonates with the target audience.
The campaign features a talented ensemble of actors, including Ghazal Shirazi, Mehran Mansouri, Floria Rohani, and Ayan Bagheri, whose performances breathe life into the narrative. Additionally, narrator Fateme Shokri adds depth and emotion to the storytelling, guiding viewers through each heartfelt moment.
Behind the lens, photographer Maryam Farrokhian captures the essence of family camaraderie, while sound recordist Iman Keivandarian ensures crisp audio quality throughout the production.
Overall, GolDaru’s ‘Tussian’ campaign is a testament to the power of storytelling and the enduring bond shared over familiar flavors. As families come together to celebrate life’s simple pleasures, Tussian syrup remains a beloved companion, enriching moments and creating lasting memories. With its heartwarming narrative and captivating visuals, the campaign leaves a lasting impression, inviting viewers to savor the moments that matter most.
