GRDF The Big Jump: Promoting Green Gas with Jamel Debbouze
Jamel Debbouze, renowned for his role as Lucien in the Oscar-nominated film Amélie, makes a return to advertising to champion the cause of green gas. The campaign film, known as “The Big Jump,” combines sharp dialogue and comedic staging to emphasize its ambitious goal: accelerating the decarbonization of France by highlighting the benefits of green gas.
A Comedic Approach to a Serious Topic
What better way to engage a French audience than through a spectacular comedy led by one of their favorite comedic personalities? GRDF, along with its partners Coénove, France Gaz Renouvelables, Professional Gas Workers, and Rosa Paris, chose a humorous angle for their new campaign. The aim is to make the public aware of green gas, an energy source that promises a sustainable future.
The Big Jump: A Spectacular Comedy
In the film, Jamel Debbouze arrives on set for a commercial promoting green gas. As he meets with the director, he learns about the stunt he is expected to perform: a jump into the void from a high diving board, perched over a cliff. Debbouze, who seldom appears in advertisements, brings his unique energy and humor to the role, delivering his lines with a contagious enthusiasm that underscores the importance of the message.
Green Gas: The Future of Energy
Green gas, locally produced from agricultural waste and livestock emissions, is pivotal in France’s energy landscape. It facilitates a smooth transition to carbon neutrality and energy independence. The 674 methanation plants in France currently produce 12 TWh/year, equivalent to the annual output of more than two nuclear reactors.
Raising Awareness Through Eco-Responsible Advertising
To educate individuals, businesses, and industries about the role of green gas in decarbonization, GRDF and its partners launched a major advertising campaign designed with eco-responsible production criteria. Launched on April 28th, the campaign features a long-form film (3 minutes) along with shorter versions of 45, 30, and 20 seconds, and two 15-second films focusing on green gas equipment and usage.
Broad Reach Across Multiple Platforms
The campaign will be broadcast across TV, VOD, digital, social media platforms, and other 360° formats. This multi-platform approach ensures that the message about the benefits of green gas reaches a wide audience, fostering greater awareness and understanding of this crucial energy source.
Conclusion
“The Big Jump” campaign, starring Jamel Debbouze, exemplifies how humor and star power can be effectively used to raise awareness about serious environmental issues. By promoting green gas, GRDF and its partners are not only highlighting a sustainable energy solution but also contributing to the broader goal of decarbonizing France. This initiative underscores the importance of innovative and eco-friendly approaches in public utility campaigns.
