“GREENIES™ Stuck: A Holiday Campaign for Pooch Dental Care”
As the holiday season unfolds, pet parents often find themselves entangled in the chaos of festive preparations, sometimes neglecting their furry friends’ oral health. GREENIES™, a trusted member of the Mars family of brands, is launching a heartwarming holiday campaign to remind dog owners of the importance of maintaining their pets’ dental care even amid the hustle and bustle of the holidays.
The Gift of GREENIES™: Simple Dental Care for Dogs
In collaboration with the creative prowess of adam&eveDDB, GREENIES™ introduces a new holiday campaign that advocates for the well-being of our four-legged companions. The campaign urges dog owners to gift their pooches with GREENIES daily dental treats – a delightful treat that not only satisfies canine taste buds but also aids in teeth cleaning and breath-freshening.
A Simple Solution for Busy Pet Parents
The campaign is rooted in the understanding that, amidst the ceaseless demands of the holiday season, pet oral health can easily slip down the list of priorities for dog parents. GREENIES™ emphasizes how incorporating dental treats into a dog’s routine is a straightforward approach to maintaining their oral hygiene. Recognizing that treats are a popular gift for dogs, GREENIES™ positions its dental treats as the perfect present for furry friends during the festive season.
‘Stuck’: A Heartwarming Narrative
In the spotlight of this campaign is the 30-second spot titled ‘Stuck.’ The heartwarming narrative unfolds on Christmas Eve as poor Santa finds himself wedged in the chimney. Defenseless against the friendly licks of the family pet, Santa reaches for GREENIES Dental Treats. The ad brilliantly illustrates how effortless it is to treat your pooch to a tasty delight while simultaneously ensuring their teeth stay clean and breath stays fresh.
Multichannel Campaign Execution
Launched on December 1st, the 30” ‘Stuck’ spot will grace the GREENIES™ brand’s YouTube channel and website, captivating audiences until Christmas Eve. Complementing this, a 15” version will air on TV and receive support across Free Ad-supported Streaming (FEP), social media, digital display, and print. As a special holiday offering, GREENIES™ introduces a limited edition – GREENIES Gingerbread Flavor Dental Treats – available both online and in-store.
This integrated medium campaign masterfully combines storytelling, visual appeal, and a practical solution to underscore the significance of pet dental care, especially during the festive season. As GREENIES™ presents the gift of dental treats, it invites pet parents to make canine oral health a seamless part of the holiday celebrations.
