When you think of Cleveland, “sunny” might not be the first word that comes to mind. But with the upcoming solar eclipse, the city is shining in a whole new light – quite literally. As thousands prepare to converge on Cleveland to witness this rare celestial event, local businesses are seizing the opportunity to showcase what makes their city unique.
An estimated 1 to 4 million people are expected to travel to the path of totality to witness the solar eclipse, with Cleveland anticipating over 200,000 visitors. It’s a momentous occasion that has sparked excitement and anticipation across the country.
In the midst of all this buzz, one Cleveland-based advertising agency, Marcus Thomas, saw an opportunity to inject some humor into the situation. With people flocking to Cleveland to experience a few minutes of darkness, the agency decided to create a tongue-in-cheek tourism video titled “Greetings from Sunny Cleveland.”
The video takes a lighthearted approach to the eclipse, showcasing Cleveland’s top attractions, neighborhoods, and potential celebrities – all shrouded in darkness. It’s a humorous reminder that even when the sun disappears, there’s still plenty to see and experience in Cleveland.
Jamie Venorsky, president and chief creative officer of Marcus Thomas, explains the agency’s motivation behind the campaign: “At Marcus Thomas, we believe in making work play. With all the excitement around Cleveland being in the path of totality, we wanted to have a little fun ourselves while sharing our hometown pride. We know the area has a lot to offer beyond its four minutes of fame on April 8th.”
But Marcus Thomas isn’t just creating clever videos – they’re also giving back to their employees. In a gesture of appreciation, the agency is granting its staff the afternoon off to witness astronomical history firsthand and participate in the city’s festivities.
The “Greetings from Sunny Cleveland” campaign is a testament to Cleveland’s unique spirit and Marcus Thomas’s creativity. By embracing the eclipse with humor and enthusiasm, the agency is showcasing the best of what Cleveland has to offer – both in daylight and darkness.
As the solar eclipse draws near, Cleveland is poised to shine in more ways than one. With Marcus Thomas leading the charge, the city is ready to welcome visitors from near and far to experience this once-in-a-lifetime event.
So, whether you’re a seasoned eclipse chaser or just looking for a fun way to spend the day, why not head to Cleveland and join in the excitement? After all, there’s no better place to witness the magic of the solar eclipse than in the “sunny” city of Cleveland.
