Hackensack Meridian Health: Ready for Every Body
Empowering Women’s Healthcare
A recent study by Deloitte reveals that women make 80% of household healthcare decisions. Despite this significant influence, the healthcare industry has been slow to focus on women’s specific needs. Recognizing this gap, Hackensack Meridian Health (HMH) has partnered with its creative agency of record, Doner, to launch the “Ready for Every Body” campaign. This initiative aims to ensure that women’s health receives the attention and care it deserves.
A New Approach to Women’s Health
“Ready for Every Body” introduces a fresh way to engage with women about their health. The campaign emphasizes that true women’s healthcare must address the needs of each individual woman. Through a series of print and out-of-home (OOH) advertisements, HMH showcases the diverse spectrum of women it serves, highlighting how it provides a safe and inclusive environment for all.
Real Stories, Real Women
One of the standout features of this campaign is its use of real patients. The images capture genuine, unfiltered moments, reflecting the unique and varied needs of different women. By portraying real experiences, HMH underscores its commitment to supporting women through a range of emotional and physical challenges, from anxiety and postpartum depression to menstrual issues and aging.
Personalized and Compassionate Care
“Ready for Every Body” underscores HMH’s dedication to personalized healthcare. The campaign highlights the importance of recognizing and addressing the full spectrum of women’s health issues. By focusing on individual needs, HMH ensures that every woman feels seen, heard, and supported in her healthcare journey.
Campaign Launch and Future Content
The “Ready for Every Body” campaign went live on May 7, 2024, across various media channels, including print, OOH, social media, and digital banners. In the coming months, HMH will also release bi-monthly long-form videos featuring real patients discussing underaddressed topics in women’s health. These videos will provide deeper insights and foster a more comprehensive understanding of women’s healthcare needs.
Conclusion
Hackensack Meridian Health’s “Ready for Every Body” campaign is a significant step toward making women’s healthcare more equitable and personalized. By showcasing real patients and their stories, HMH emphasizes its commitment to providing compassionate and inclusive care for every woman. This campaign not only highlights the diverse needs of women but also reinforces the importance of tailored healthcare solutions.
This professional campaign titled “Ready for Every Body” was published in the United States in May 2024. It was created for the brand Hackensack Meridian Health by the ad agency Doner. This integrated medium campaign is related to the health industry and contains three media assets.
