Men’s clothing retailer Hackett London and fashion/lifestyle brand David Gandy Wellwear join forces in a captivating campaign, introducing their latest collaboration, “The Wellwear Collection.” Crafted by Wonderhood Studios’ social-first content studio, Wonderhood Makers, this campaign marks a significant partnership, bringing together the distinct strengths of two iconic British brands.
Wonderhood Makers, known for its social-centric content, weaves a visual narrative through hero imagery designed for online platforms and point-of-sale, an impactful launch film, behind-the-scenes glimpses, and additional assets including interviews and social content. Notably, this collaboration marks the agency’s debut collaboration with David Gandy Wellwear.
The collaboration is an artistic blend of Hackett London’s timeless style and dedication to form and function with David Gandy Wellwear’s focus on well-being fabric innovation. Together, they present a collection of 12 luxurious lounge and sleepwear pieces, tailored for the discerning modern man who seeks more from his wardrobe. The garments epitomize quality, utilizing the finest fabrics and meticulous attention to detail.
Supermodel David Gandy, founder of David Gandy Wellwear, worked closely with the Hackett team to curate a collection that not only exudes style but also supports a lifestyle of wellness. The collaboration is a testament to the enduring partnership between Gandy and Hackett, with Hackett being one of the first brands Gandy collaborated with at the beginning of his modeling career over two decades ago.
Jo Lumb, Managing Partner of Wonderhood Makers, shared insights into the campaign’s production, emphasizing the visual representation of the collaboration’s essence. She stated, “Through the campaign production, we wanted to visually bring to life the special partnership of these two British brands – combining the rich heritage of Hackett London with the well-being fabric innovation of David Gandy Wellwear. The close collaboration with David Gandy and our photographer Arnaldo Anaya-Lucca throughout production allowed us to realize our creative vision, resulting in a campaign that celebrates the traditional Hackett aesthetic, but through a Wellwear lens.”
Published in the United Kingdom in November 2023, this professional campaign serves as a testament to the harmonious fusion of classic menswear and fabric innovation, epitomizing a lifestyle that values both tradition and well-being. “The Wellwear Collection” stands as a symbol of the enduring partnership between Hackett London and David Gandy Wellwear, offering a unique blend of style, comfort, and innovation to the modern man.
