In the vibrant landscape of Georgia, Hallo, the first virtual mobile operator, invites users to follow its unique rhythm and explore the essence of infinite connection. This professional campaign, titled ‘Time to change the tide!’, is more than just a visual spectacle—it’s an invitation to embrace a new wave of possibilities.
As the first virtual mobile operator in Georgia, Hallo set out with the goal of introducing itself to potential users. With music already in place, the brand sought the expertise of the creative minds at Project Lab to bring their vision to life in a matching video.
The central message resonates with the need for change, echoing the phrase “It’s time to change the tide.” The decision was made to express this transition to a new wave quite literally. The result is a captivating clip that invites viewers to ride the Hallo wave—a space where positive vibes and exciting adventures await.
Published in December 2023, the campaign stands as a testament to Hallo’s commitment to innovation and forging meaningful connections in the virtual realm. Project Lab, the ad agency behind the creation, skillfully translates the brand’s message into a visual narrative that goes beyond conventional advertising.
The media asset accompanying the campaign captures the essence of the Hallo wave, serving as a visual representation of the brand’s unique identity. It’s not just about changing the tide; it’s about immersing oneself in a wave of positivity, exploration, and the promise of new experiences.
As viewers engage with the clip, they are invited to follow the Hallo rhythm—a distinctive beat that signifies a departure from the ordinary. The campaign positions Hallo as more than just a mobile operator; it’s a curator of experiences, a facilitator of connections, and a harbinger of change.
In conclusion, ‘Time to change the tide!’ is an anthem of transformation and innovation, encapsulated in the unique identity of Hallo. The campaign, crafted by Project Lab, transcends the boundaries of traditional advertising, inviting individuals to ride the Hallo wave and discover a world where positive vibes and adventures unfold. It’s not just a message; it’s a call to embrace change and explore the infinite possibilities that Hallo brings to the virtual landscape.
