In the shadows of conflict zones worldwide, a silent menace lingers—a staggering one million active mines ready to wreak havoc on innocent lives. Imagine the daily fear of stepping on a landmine while walking to work or the heartbreaking reality of a child encountering a mine while playing outside. This harrowing existence is the daily plight of millions across 60 countries and territories, a stark reminder that the repercussions of wars persist long after the conflicts officially conclude.
Handicap International, now known as Humanity Inclusion and a recipient of the Nobel Peace Prize, stands as a beacon of hope for victims of mines in these conflict zones. Their new awareness and fundraising campaign, ‘Real Minesweeper,’ crafted by Antwerp-based creative agency Mutant, aims to shed light on the horrors of landmines and provide assistance to those most in need.
At the core of the campaign is a digital experience reminiscent of the iconic ’90s game, Minesweeper. However, ‘Real Minesweeper’ is more than just a game—it’s a journey into the shoes of real de-miners in Ukraine, Iraq, and Laos. As players navigate the clickable tiles, attempting to clear the board without detonating hidden mines, they are confronted with the stark reality faced by the victims and the 270 Minesweeping heroes who brave danger every day to clear contaminated areas. For them, this is not a game; it’s a perilous mission to make their communities safer.
The digital experience, accessible at realminesweeper.be on desktop and mobile, serves as a poignant reminder that the consequences of landmines extend far beyond the immediate aftermath of conflicts. To complement the digital initiative, a comprehensive campaign spans TV, digital, cinema, and print, airing on Belgian national television and online platforms from November 27 to December 5.
Funds raised through the ‘Real Minesweeper’ campaign play a crucial role in de-mining contaminated areas, conducting awareness sessions to educate children and adults on mine recognition and accident prevention, and facilitating access to prosthetics, rehabilitation care, and psychological support.
Published on November 27, 2023, the campaign underscores Handicap International’s commitment to the Public Interest and NGO industry. Mutant’s creative prowess brings to life a campaign that transcends the digital realm, aiming to evoke empathy, prompt action, and rally support for a cause that often remains unseen but profoundly affects countless lives.
As you explore the ‘Real Minesweeper’ campaign, consider it an invitation to not only experience the digital challenge but to join the mission in making a tangible impact. Your support contributes to the crucial work of de-mining, raising awareness, and providing care for those affected by the lingering consequences of conflict. Together, let’s turn the virtual challenge into real change.
