Picture this: the serene waters of a Scottish loch, two weathered fishermen patiently waiting for a catch, and a pack of Haribo sweets. This unlikely combination forms the backdrop of Haribo’s latest advertising installment, ‘Fishing,’ marking a decade of the brand’s beloved ‘Kids’ Voices’ campaign.
In this whimsical tale crafted by Quiet Storm, the creative minds behind the ‘Kids’ Voices’ strategy, we’re transported to the Scottish Highlands, where two fishermen find themselves in a delightful encounter with Haribo sweets. As they languidly wait for a bite, the arrival of Haribo Starmix injects a moment of childlike joy into their day.
The magic of Haribo doesn’t stop there. When one fisherman reaches for a Haribo Happy-Cola, he humorously contemplates its fish-catching potential, marveling at its shiny allure. But it’s the mention of green Haribo Goldbears resembling the Loch Ness monster that sparks a playful debate, complete with lighthearted banter about mythical creatures.
‘Fishing’ isn’t just another commercial—it’s a testament to the enduring appeal of Haribo’s ‘Kids’ Voices’ campaign, which has been captivating audiences for a decade. Phil Murphy, Head of Marketing at Haribo UK & Ireland, expresses the brand’s excitement for the new installment, highlighting its ability to bring joy to consumers’ daily lives.
Behind the scenes, Quiet Storm brings their creative vision to life, with Creative Director Seb Jamous at the helm. With ‘Fishing,’ they add another memorable chapter to the ‘Kids’ Voices’ saga, which first began with the legendary ‘Boardroom’ ad in 2014.
As ‘Fishing’ makes its debut on television and VOD platforms, it joins a lineup of iconic ‘Kids’ Voices’ ads that have captured the hearts of audiences across the UK. With media support from Mindshare, the campaign is set to make a splash, spreading smiles and sweetness wherever it goes.
In a world filled with uncertainty, Haribo’s ‘Fishing’ reminds us of the simple pleasures that bring us together—whether it’s a shared pack of sweets or a playful exchange between friends. So, the next time you find yourself casting a line, don’t forget to bring along some Haribo treats and let the magic unfold.
