HARIBO Scores Big with “Football” TV Ad
HARIBO, the renowned gummi brand, is back with another heartwarming TV campaign, this time celebrating the excitement of football. Following the success of its “Kids’ Voices” series, HARIBO’s latest installment is set to debut during the 66th Annual Grammy Awards on February 4, 2024, and promises to bring smiles to audiences of all ages.
Continuing the “Kids’ Voices” Tradition:
Joining the globally beloved “Kids’ Voices” campaign, which has enchanted audiences for over a decade, “Football” captures the essence of childlike joy and imagination. Like its predecessors set in various scenarios such as boardrooms and libraries, this new ad transports viewers to the football field, where two adult players share their love for HARIBO Goldbears in the most delightful way – through kids’ voices.
Bringing Playfulness to the Gridiron:
In the TV spot, two football players take a playful break on the sidelines, indulging in HARIBO Goldbears while reminiscing about the simple pleasures of childhood. Their genuine enjoyment of the fruity, chewy candies is palpable, as they share laughs and playful banter. The ad highlights how HARIBO’s treats evoke a sense of childlike happiness, even amidst the competitive atmosphere of a football game.
A Celebration of Spontaneity and Authenticity:
Seth Klugherz, VP of Marketing at HARIBO of America, emphasizes the authenticity of the “Kids’ Voices” campaign, noting how the organic comments of children capture the true essence of the brand. The advertisement reflects the genuine joy that HARIBO brings to consumers of all ages, resonating with parents and kids alike.
Expanding Reach and Impact:
With both 30- and 15-second versions, the “Football” ad will reach audiences across various TV and cable stations, amplifying HARIBO’s presence and fostering deeper connections with consumers. Trevor Robinson, ad Director at Quiet Storm, expresses pride in the campaign’s success, which continues to drive commercial growth and resonate with audiences worldwide.
Conclusion:
Get ready to experience the magic of childhood with HARIBO’s latest TV ad, “Football,” airing during the 66th Annual Grammy Awards. Through the whimsical voices of kids, this heartwarming campaign captures the essence of joy, playfulness, and authenticity that defines the HARIBO brand. Tune in to witness the delight of football and HARIBO come together in perfect harmony, reminding us all of the simple pleasures that make life sweeter.
