Health-Ade is on a mission to introduce more people to the probiotic goodness and delightful fizz of its Kombucha with the exciting “Thrill Your Gut” campaign, featuring an unforgettable “gut guy” character.
“Thrill Your Gut” has taken center stage as a nationwide campaign, reaching audiences across various channels, including Instagram, Facebook, TikTok, and digital video ads, alongside banners and out-of-home displays.
This innovative campaign, crafted by the creative minds at Funday, is designed to captivate audiences and spark curiosity about the benefits of Health-Ade Kombucha. With its 360° approach, incorporating digital and integrated media strategies, the campaign aims to resonate with health-conscious consumers while showcasing the unique essence of Health-Ade’s offerings.
Published in the United States in February 2024, “Thrill Your Gut” marks a significant step forward for Health-Ade Kombucha, positioning it as a frontrunner in both the health and soft drinks industries. Boasting three engaging media assets, this campaign is set to leave a lasting impression on audiences, enticing them to embark on a flavorful journey towards better gut health.
