If you’re a dog owner, you know that our furry friends deserve nothing but the best when it comes to their food. That’s why I’m excited to share the latest innovation in the world of pet nutrition: Heckova Freeze-dried raw dog food.
Imagine a premium dog food that not only meets your pup’s nutritional needs but also captures the authentic enthusiasm of dogs themselves. That’s exactly what Periscope and its Favorite Child design practice set out to achieve when they were tasked with launching Heckova, the very first line of specialty freeze-dried raw dog food.
From strategy and brand positioning to logo design and beyond, Periscope and Favorite Child were instrumental in bringing Heckova to life. Embracing the playful nature of doggo meme lingo, the team ingeniously devised a brand identity that exudes excitement and premium quality.
One of the key features of Heckova is its clean-ingredient goodness. Made with high-quality ingredients and freeze-dried to preserve maximum nutrition, Heckova ensures that your furry friend gets the best of both worlds: delicious taste and optimal nutrition.
But Heckova isn’t just about nutrition—it’s also about fun! The product packaging and website, both designed by the Periscope/Favorite Child team, combine educational content about the benefits of freeze-dried raw food with interactive features that engage both pets and their owners. From header images that let you toss a virtual treat to a heck of a good dog to informative videos about the product’s health benefits, Heckova offers a truly immersive experience for dog lovers.
To celebrate the launch of Heckova, Periscope and Favorite Child created a heartwarming video that celebrates real dogs living their best lives. Titled “Every dog is a heck of a dog,” the video features footage submitted by dog owners from all over the country, showcasing the joy and love that dogs bring into our lives. While not every dog made the final cut, all participants were thanked with tasty bags of Heckova, making it a truly inclusive and community-driven campaign.
Starting March 3, 2024, Heckova will be available for purchase on Target.com, making it easier than ever for pet owners to treat their furry friends to the premium nutrition they deserve. With new flavors like “Bow Wow Beef” joining the original “Chop Lickin’ Chicken,” Heckova promises to delight dogs of all tastes and preferences.
So if you’re looking for a dog food that’s as delicious as it is nutritious, look no further than Heckova Freeze-dried raw dog food. Your furry friend will thank you for it!
