John Cena, the professional wrestler and actor, is back for his eighth year as the face of Hefty’s Ultra Strong trash bag campaign. Teaming up with Hefty once again, Cena brings his signature humor and charisma to the brand’s latest multimedia campaign, developed by creative agency DDB Chicago.
In this newest campaign, titled “Strength That’s Anything but Ordinary,” Cena delivers light-hearted humor while highlighting the exceptional strength and durability of Hefty Ultra Strong trash bags. The launch spot, titled “The Face Off,” features Cena aiding a woman facing off against a pesky raccoon, demonstrating the bag’s toughness as it withstands the encounter.
Throughout the campaign, Hefty aims to emphasize the everyday moments that require strength, whether it’s tackling household chores or fending off unwanted guests like the raccoon. With Cena’s entertaining presence and the reliability of Hefty Ultra Strong trash bags, consumers can trust that they have the strength they need to handle any situation.
The integrated advertising campaign will be rolling out across various platforms throughout the year, showcasing the versatility and resilience of Hefty’s products. For more information about Hefty’s Ultra Strong trash bag line, visit Hefty.com.
This collaboration between John Cena and Hefty, brought to life by DDB Chicago, exemplifies the brand’s commitment to providing consumers with dependable solutions for their everyday needs. With Hefty, strength is anything but ordinary, ensuring that consumers can rely on their products to tackle life’s challenges with ease and confidence.
