Heineken® is proud to introduce TrashAndWin.com, an innovative web application aiming to ensure proper disposal of their bottles and cans. Partnering with Ecovidrio and Ecoembes, Heineken® promotes recycling and sustainability goals in Spain. TrashAndWin.com, launching April 4th, 2024, rewards participants with exciting prizes for responsibly disposing of Heineken® trash. This initiative builds on the success of the 2023 “Trash Lottery” campaign, contributing to a circular economy. Using AI and AR technology, TrashAndWin.com identifies and rewards participants for correct disposal, offering prizes tailored to location data. Ideated by LePub, the platform debuts in Zaragoza, Spain, alongside The Champions Burger event, with prizes including festival passes and UEFA Champions League tickets. Lucia Lopez-Rua Paramo, Marketing Director, Heineken Spain, emphasizes the initiative’s blend of fun and responsibility. TrashAndWin.com is poised to enhance event experiences while promoting waste management at major Spanish events, with plans for global expansion. Visit TrashAndWin.com to join the movement and win rewards while keeping cities clean.
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