Mayo Cat Takes the Spotlight in Hellmann’s Big Game Extravaganza
The cat’s out of the bag, and it’s wearing a sparkly blue bow collar! Hellmann’s unveils its fourth consecutive Big Game spot, featuring the charming Mayo Cat, award-winning actress Kate McKinnon, and comedian Pete Davidson. In this 30-second ad, the trio ignites a mayo-induced craze, turning leftovers into culinary masterpieces.
Kate McKinnon and the Talking Mayo Cat
Award-winning actress and comedian Kate McKinnon stars in the commercial, where she discovers the transformative powers of Hellmann’s mayonnaise on leftovers. Enter the iconic Mayo Cat, affectionately known as Chipmunk off camera, who reveals its “talking” abilities, sparking a nationwide frenzy. The ad humorously portrays Mayo Cat’s rise to fame, complete with morning show appearances, book signings, and motivational speeches.
Pete Davidson’s Cameo: A Love Affair with Mayo
Comedian Pete Davidson makes his third appearance in a Hellmann’s Big Game commercial, affirming his love for Hellmann’s mayonnaise. Pete’s cameo features a red carpet escape with Mayo Cat, solidifying their unique relationship. Despite the whirlwind romance coming to an end, Pete and Mayo Cat remain united in their mission to combat food waste.
Make Taste, Not Waste: Hellmann’s Mission Continues
Hellmann’s 30-second spot emphasizes the brand’s ‘Make Taste, Not Waste’ platform. Viewers are encouraged to combat food waste by getting creative in the kitchen, using leftover ingredients paired with Hellmann’s mayonnaise. The brand’s ambition to inspire over 100 million people globally annually to reduce food waste continues to make a significant impact.
Mayo Cat in 3D: An Immersive Experience
Building excitement for the Big Game, Hellmann’s brings Mayo Cat to life on the exterior of Sphere in Las Vegas, becoming the first Unilever brand to advertise on Sphere. Passersby can enjoy an immersive 3D experience with Mayo Cat, creating an adorable interaction in the host city.
Recipe Inspiration and Star Power
Hungry fans can explore the Buffalo Chicken Salad Sandwich recipe featured in the ad and find other game day eats and leftover recipes at www.gamedaydishes.com. Both 30-second and 60-second versions of the commercial are available on Hellmann’s social media platforms and YouTube.
Agency Credits and Game Day Fun
VML, the ad agency behind the campaign, showcases its creative prowess in bringing Mayo Cat’s charm to life. For more information leading up to the game, visit www.Hellmanns.com and join the excitement of Mayo Cat’s Big Game debut.
Published in February 2024: Mayo Cat’s Culinary Adventure Unveiled
Get ready to laugh, be entertained, and join Hellmann’s in the fight against food waste. Mayo Cat’s Big Game debut, published in the United States in February 2024, is a delightful blend of star power, humor, and a mission to ‘Make Taste, Not Waste.’
