In the ever-evolving landscape of digital banking, the shift towards online platforms is undeniable. As customers seek convenience, competitive offerings, and a seamless banking experience, Hello bank! emerges as a challenger to traditional banking norms, presenting a vision encapsulated in its tagline, “Online, only better.”
Redefining Banking Norms:
As a formidable contender for the top spot in the banking industry, Hello bank! envisions itself as the preferred online bank for independent individuals and entrepreneurs. The mission is clear and straightforward – to empower all French citizens who desire a digital banking experience as their primary financial choice.
Ranked second in its sector, Hello bank! has achieved the remarkable feat of being the number one in digital customer relations for the past four years. Catering to both individuals and professionals, the bank stands as a testament to its commitment to offering an engaging and empowering experience to its 800,000+ customers.
Autonomy and Confidence:
The essence of Hello bank! lies in providing customers with autonomy and unshakable confidence in their day-to-day banking as well as life’s significant projects. The bank offers a comprehensive range of solutions, covering day-to-day banking, savings, credit, insurance, provident savings, and stock market investments.
The hallmark of Hello bank!’s digital experience is its fluid mobile interface and innovative functionalities that elevate customer autonomy. Clients can expect a user-friendly platform that aligns with modern expectations, making banking hassle-free and efficient.
“No Compromises” Commitment:
Underpinning Hello bank!’s philosophy is a commitment to delivering everything customers expect from an online bank without any compromises. This encompasses a simplified and competitive range of solutions coupled with access to expert advice. The bank distinguishes itself by supporting customers through various channels – chat, telephone, and social networks – in real time, ensuring a seamless and reliable connection with financial experts based in France.
A New Brand Platform:
To embody this commitment, Hello bank! collaborated with Marcel agency (Publicis Groupe) and envisioned a new communications territory. Quebec director François Lallier was integral in creating a series of three humorous films, produced by Prodigious, that reflect the compromises often encountered in everyday life. The central theme revolves around the liberation from compromises once an individual becomes a Hello bank! customer.
Communicating the Promise:
The campaign, aptly titled ‘Online, only better,’ made its debut in France in January 2024. The media plan strategically places the saga on TV, VOD, Netflix, OOH, DOOH, and digital channels. This multi-faceted approach aims to communicate the essence of Hello bank!’s promise – a banking experience that transcends the conventional, offering autonomy, competitive solutions, and expert support.
In conclusion, Hello bank! stands as a testament to the evolution of banking, providing a superior online experience that empowers customers with autonomy, financial solutions, and expert guidance. With a commitment to being “Online, only better,” Hello bank! signifies a paradigm shift in the world of banking, where the digital realm becomes the preferred choice for a diverse range of customers.
