In April, as the nation celebrated Donate Life Month, SLMBR PRTY and Crosby Marketing Communications teamed up for an extraordinary initiative in support of organ, eye, and tissue donation. The result? A heartwarming bi-lingual TV PSA titled “More Donors, More Hope,” designed to inspire viewers to become donors and make a real difference in the lives of others.
Led by director Victoria Rivera, the PSA tells the touching story of a young boy who learns of his mother’s need for a kidney transplant. Filled with emotion and sincerity, the PSA underscores the crucial role of organ donors in saving lives and emphasizes the importance of diversity among donors.
Behind the scenes, Rivera’s vision and expertise brought the project to life, ensuring that every aspect of the PSA resonated with authenticity and impact. From casting to production, Rivera and the Crosby team worked tirelessly to capture the essence of the campaign and inspire action from the audience.
What sets this campaign apart is its inclusivity and cultural resonance. Filmed in both English and Spanish, the PSA reflects the diversity of the community it aims to serve. Rivera’s personal connection to the language and culture added a unique layer of authenticity to the project, creating a sense of familiarity and trust among viewers.
Moreover, the campaign extends beyond the TV PSA, with a range of materials available in both English and Spanish. From print and out-of-home PSAs to social media ads, an animated video, and an infographic, HRSA’s “More Donors, More Hope” campaign leaves no stone unturned in its quest to raise awareness and drive donor registration.
At its core, this campaign is about more than just encouraging people to sign up as donors. It’s about spreading hope and saving lives. By amplifying the voices of those touched by organ donation and highlighting the profound impact it has on families and communities, HRSA is paving the way for a future filled with compassion and generosity.
As the driving force behind the nation’s organ transplant system, HRSA is committed to ensuring that every person in need has access to life-saving treatment. Through initiatives like “More Donors, More Hope,” they are not only raising awareness but also building a community of support and solidarity that transcends language and cultural barriers.
In April 2024, HRSA’s “More Donors, More Hope” campaign took center stage, shining a light on the power of organ donation to bring hope and healing to those in need. With the support of dedicated partners like SLMBR PRTY and Crosby Marketing Communications, they are making strides toward a future where every person has the opportunity for a second chance at life.
