In the realm of luxury watches, precision, and artistry converge to create masterpieces that transcend time. Swiss watchmaker Hublot, renowned for its commitment to innovation and craftsmanship, unveils its latest marvel: the UNICO collection. With meticulous post-production by POD LDN, the essence of Hublot’s UNICO timepieces is vividly brought to life, captivating audiences with a blend of visual splendor and technical prowess.
Collaborating with the creative studio FutureDeluxe, Hublot embarked on a journey to showcase the UNICO collection in a digital ad that seamlessly merges CG and reality. The result? A mesmerizing portrayal of the UNICO watches, highlighting their intricate mechanisms and exquisite design.
At the heart of the campaign lies the UNICO watch, a testament to both strength and precision. With its inner workings exposed, the UNICO embodies uniqueness and sophistication, tailored for individuals who embrace style and passion in equal measure.
Launched on April 8th, the digital ad sets a new standard for luxury watch marketing, captivating audiences across online platforms, including Instagram. Through captivating animation and impeccable cinematography, the ad elegantly showcases the UNICO collection, featuring models gracefully navigating through space, their wrist adorned with the iconic timepiece.
Bringing the UNICO to life required a harmonious blend of creativity and technical expertise. POD LDN, in collaboration with FutureDeluxe, meticulously crafted every detail, from 3D modeling to CGI beauty shots, ensuring that each frame exuded the essence of Hublot’s unparalleled craftsmanship.
Kristian Glenn, Creative Director at FutureDeluxe, reflects on the collaborative effort, stating, “Working on Hublot’s first live-action campaign was a testament to the power of collaboration. By pooling our talents and expertise, we brought Hublot’s vision to life in a truly remarkable way.”
Adrienn Major, Founder of POD LDN, echoes this sentiment, emphasizing the privilege of working on such a prestigious project. “Hublot’s dedication to innovation and precision is unparalleled, and it was an honor to translate that ethos into visual storytelling,” says Major.
This marks POD LDN’s second collaboration with Hublot, following their innovative animation campaign for the FIFA World Cup in 2022. With each project, the partnership between POD LDN and Hublot continues to redefine the boundaries of luxury marketing, setting new standards for excellence and creativity.
As Hublot continues to push the boundaries of horology, the UNICO collection stands as a testament to the brand’s unwavering commitment to innovation and luxury. With each meticulously crafted timepiece, Hublot invites enthusiasts to embrace individuality and sophistication, epitomizing the essence of luxury watchmaking.
Experience the allure of Hublot’s UNICO collection and embark on a journey where precision meets artistry. Be unique, be UNICO.
