Huggies Be Free, Baby: Protecting Your Baby’s Delicate Skin
Huggies® has always been a trusted name in baby care, and with their new “Be Free, Baby” campaign, they continue to innovate and provide solutions for parents everywhere. This campaign centers around the introduction of the Huggies® Skin Essentials™ line, featuring advanced products designed to keep babies free from rash and irritation.
Innovating for Delicate Skin
Huggies® dares to imagine a world where babies are free from rash and irritation. For parents, protecting a baby’s delicate skin can be one of the biggest challenges. The innovators behind Huggies® have developed the Skin Essentials™ diaper, which features the new SkinProtect™ liner technology. This technology helps manage runny messes that can cause diaper rash, leaving behind up to 5 times less mess than ordinary diapers. The Skin Essentials™ diaper protects against the top two causes of rash: moisture and mess.
The Skin Essentials™ Collection
Huggies® Skin Essentials™ Diapers
The Skin Essentials™ diapers are designed with the new SkinProtect™ liner, which absorbs moisture and locks away runny mess from the baby’s skin. These diapers leave behind up to 5 times less mess and help protect against the top causes of rash. They feature the Huggies® Blowout Blocker, fun Disney designs, and are up to 100% leakproof. They are also free of fragrance, parabens, and elemental chlorine, making them safe for your baby’s sensitive skin.
Huggies® Skin Essentials™ Wipes
Huggies® Skin Essentials™ wipes are the brand’s thickest wipes, made with 99% water and no harsh ingredients. Each wipe is thick and gentle, pH balanced to help maintain healthy skin.
Pull-Ups® Skin Essentials™ Training Pants
For those in the potty training phase, Pull-Ups® Skin Essentials™ training pants offer ultra-soft and breathable protection. They are made with no fragrance or elemental chlorine, designed for sensitive skin. These training pants provide up to 100% leakproof protection, an underwear-like fit, and feature fun Disney designs like Elsa from Frozen and Buzz Lightyear from Toy Story to keep your child motivated.
The “Be Free, Baby” Campaign
The “Be Free, Baby” campaign celebrates the joy that comes with rash-free baby skin. Grounded in a remake of the timeless nursery rhyme “If You’re Rash Free and You Know It,” the campaign highlights the carefree and often chaotic nature of babies who feel comfortable in their skin. The campaign includes photography that captures the skin-to-skin connection between babies and their caregivers.
Huggies® has also introduced the “We Got You Baby Crew,” a group of trusted parent creators who share their experiences with Huggies® Skin Essentials™ products. This diverse group includes super dad Isaac Rochell, fathers-of-three Terrell & Jarius, the original “Slayer of Motherhood” Tanya Marie, hilarious mom Puja Khan, super-mom of five Emily Vondy, soon-to-be mom of two Makenzie Rencher, and first-time mom Celina Adornetti. These parents share their joys and challenges, showcasing how Huggies® products help them navigate the unknowns of babyhood.
Conclusion
The “Be Free, Baby” campaign by Huggies® demonstrates the brand’s commitment to protecting babies’ delicate skin and providing parents with the best tools to care for their little ones. With the Huggies® Skin Essentials™ line, parents can feel confident that they are doing everything they can to keep their babies rash-free and happy. This campaign, created by Droga5, is a testament to Huggies®’ dedication to innovation and care in the household products industry.
